Report Summary

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    Best Practices

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Ad Leverage - Los Angeles Creative Marketing & Advertising Agency

Page Load Speed

39.9 sec in total

First Response

22 ms

Resources Loaded

7.8 sec

Page Rendered

32.1 sec screenshot

About Website

Visit now to see the best up-to-date Ad Leverage content for United States and also check out these interesting facts you probably never knew about

We combine industry-leading experience in all facets of media to create a marketing perspective as diverse as the current media landscape. Learn more!


Key Findings

We analyzed page load time and found that the first response time was 22 ms and then it took 39.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics performance score


Network Requests Diagram

22 ms

455 ms


169 ms


614 ms

412 ms

Our browser made a total of 227 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original, 53% (121 requests) were made to and 28% (64 requests) were made to The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source

Page Optimization Overview & Recommendations

Page size can be reduced by 1.7 MB (11%)

Content Size

15.3 MB

After Optimization

13.6 MB

In fact, the total size of main page is 15.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 14.7 MB which makes up the majority of the site volume.

HTML Optimization


Potential reduce by 310.9 kB

  • Original 410.9 kB
  • After minification 400.7 kB
  • After compression 100.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 310.9 kB or 76% of the original size.

Image Optimization


Potential reduce by 1.4 MB

  • Original 14.7 MB
  • After minification 13.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ad Leverage images are well optimized though.

JavaScript Optimization


Potential reduce by 21.1 kB

  • Original 125.2 kB
  • After minification 125.1 kB
  • After compression 104.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 21.1 kB or 17% of the original size.

Requests Breakdown

Number of requests can be reduced by 107 (53%)

Requests Now


After Optimization


The browser has sent 203 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ad Leverage. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 64 to 1 for JavaScripts and from 27 to 1 for CSS and as a result speed up the page load time.

SEO Factors SEO score


Language and Encoding

  • Language Detected


  • Language Claimed


  • Encoding


Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Ad Leverage. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: