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866 ms
3.6 sec
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Welcome to advertisingage.com homepage info - get ready to check Advertising Age best content for United States right away, or after learning these important things about advertisingage.com
Since 1930, Ad Age is your daily-must read covering the rapid changes taking place in media, retail, food and beverage, sports marketing, travel and more.
Visit advertisingage.comWe analyzed Advertisingage.com page load time and found that the first response time was 866 ms and then it took 5.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster. This domain responded with an error, which can significantly jeopardize Advertisingage.com rating and web reputation
advertisingage.com performance score
name
value
score
weighting
Value6.8 s
1/100
10%
Value18.1 s
0/100
25%
Value20.1 s
0/100
10%
Value30,650 ms
0/100
30%
Value0.056
98/100
15%
Value46.1 s
0/100
10%
866 ms
15 ms
201 ms
151 ms
118 ms
Our browser made a total of 211 requests to load all elements on the main page. We found that 2% of them (4 requests) were addressed to the original Advertisingage.com, 34% (71 requests) were made to Gaia.adage.com and 16% (33 requests) were made to V4.moatads.com. The less responsive or slowest element that took the longest time to load (866 ms) belongs to the original domain Advertisingage.com.
Page size can be reduced by 1.9 MB (33%)
5.7 MB
3.8 MB
In fact, the total size of Advertisingage.com main page is 5.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.6 MB which makes up the majority of the site volume.
Potential reduce by 201.0 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 201.0 kB or 84% of the original size.
Potential reduce by 381.6 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Advertising Age needs image optimization as it can save up to 381.6 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 946.7 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 946.7 kB or 66% of the original size.
Potential reduce by 391.3 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertisingage.com needs all CSS files to be minified and compressed as it can save up to 391.3 kB or 88% of the original size.
Number of requests can be reduced by 131 (66%)
200
69
The browser has sent 200 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Age. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 51 to 1 for JavaScripts and as a result speed up the page load time.
advertisingage.com
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advertisingage.com accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-hidden="true"] elements contain focusable descendents
ARIA IDs are not unique
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Links do not have a discernible name
Best practices
These items highlight common accessibility best practices.
Impact
Issue
The document uses <meta http-equiv="refresh">
[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.
advertisingage.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
advertisingage.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertisingage.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Advertisingage.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
advertisingage.com
Open Graph description is not detected on the main page of Advertising Age. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: