4.5 sec in total
517 ms
3.8 sec
218 ms
Click here to check amazing Advertising Archives content for United States. Otherwise, check out these important facts you probably never knew about advertisingarchives.co.uk
The Advertising Archives picture library - worlds most extensive collection of vintage and modern adverts, The History of Advertising Museum
Visit advertisingarchives.co.ukWe analyzed Advertisingarchives.co.uk page load time and found that the first response time was 517 ms and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.
advertisingarchives.co.uk performance score
name
value
score
weighting
Value5.8 s
5/100
10%
Value9.8 s
0/100
25%
Value13.3 s
2/100
10%
Value340 ms
74/100
30%
Value0.001
100/100
15%
Value7.3 s
50/100
10%
517 ms
622 ms
748 ms
1357 ms
238 ms
Our browser made a total of 44 requests to load all elements on the main page. We found that 95% of them (42 requests) were addressed to the original Advertisingarchives.co.uk, 5% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (1.4 sec) belongs to the original domain Advertisingarchives.co.uk.
Page size can be reduced by 595.6 kB (31%)
1.9 MB
1.3 MB
In fact, the total size of Advertisingarchives.co.uk main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.
Potential reduce by 26.0 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 26.0 kB or 79% of the original size.
Potential reduce by 20.1 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Advertising Archives images are well optimized though.
Potential reduce by 483.4 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 483.4 kB or 81% of the original size.
Potential reduce by 66.1 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Advertisingarchives.co.uk needs all CSS files to be minified and compressed as it can save up to 66.1 kB or 85% of the original size.
Number of requests can be reduced by 17 (45%)
38
21
The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Advertising Archives. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.
advertisingarchives.co.uk
517 ms
show_home_page.html
622 ms
www.advertisingarchives.co.uk
748 ms
www.advertisingarchives.co.uk
1357 ms
chrome.js
238 ms
main_background.jpg
558 ms
header_top_left.png
239 ms
search_box_bg.png
84 ms
header_top.png
82 ms
header_tl.png
162 ms
header_tr.png
163 ms
left_shadow.png
162 ms
right_shadow.png
163 ms
menu_bg.jpg
241 ms
menu_left.jpg
242 ms
menu_right.jpg
242 ms
home_house.png
244 ms
world_icon.png
317 ms
go_button.png
319 ms
login_check_box_ticked.png
321 ms
arrow.png
321 ms
MyriadPro-Regular.otf
396 ms
menu_separator.png
388 ms
register_btn_bg.png
391 ms
Nilland-SmallCaps-Bold.ttf
640 ms
menu_highlight.png
383 ms
login_input_box.png
458 ms
aahome1.jpg
926 ms
aahome2.jpg
941 ms
aahome3.jpg
625 ms
aahome4.jpg
686 ms
aahome5.jpg
764 ms
block_left.png
704 ms
block_button.png
704 ms
block_middle.png
765 ms
block_right1.png
784 ms
block_button1.png
782 ms
footer_bg.png
843 ms
footer_left.png
843 ms
footer_right.png
861 ms
ga.js
32 ms
loading.gif
838 ms
Nilland-Black.ttf
955 ms
__utm.gif
12 ms
advertisingarchives.co.uk accessibility score
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Internationalization and localization
These are opportunities to improve the interpretation of your content by users in different locales.
Impact
Issue
<html> element does not have a [lang] attribute
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
Form elements do not have associated labels
Links do not have a discernible name
Tables and lists
These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.
Impact
Issue
Lists do not contain only <li> elements and script supporting elements (<script> and <template>).
List items (<li>) are not contained within <ul> or <ol> parent elements.
advertisingarchives.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
User Experience
Impact
Issue
Serves images with low resolution
General
Impact
Issue
Detected JavaScript libraries
Browser errors were logged to the console
Missing source maps for large first-party JavaScript
advertisingarchives.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Links do not have descriptive text
Image elements do not have [alt] attributes
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Advertisingarchives.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Advertisingarchives.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
advertisingarchives.co.uk
Open Graph description is not detected on the main page of Advertising Archives. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: