Report Summary

  • 67

    Performance

    Renders faster than
    80% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 67

    SEO

    Google-friendlier than
    25% of websites

avatardigital.co.za

avatardigital.co.za

Page Load Speed

11.8 sec in total

First Response

746 ms

Resources Loaded

10 sec

Page Rendered

1.1 sec

avatardigital.co.za screenshot

About Website

Click here to check amazing Avatardigital content. Otherwise, check out these important facts you probably never knew about avatardigital.co.za

AVATAR unites a professional team of over 50 marketers which consists of creatives, developers, writers, strategists, account managers, producers and many others. We create ideas with impact to some o...

Visit avatardigital.co.za

Key Findings

We analyzed Avatardigital.co.za page load time and found that the first response time was 746 ms and then it took 11.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

avatardigital.co.za performance score

67

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

56/100

10%

LCP (Largest Contentful Paint)

Value32.8 s

0/100

25%

SI (Speed Index)

Value4.9 s

66/100

10%

TBT (Total Blocking Time)

Value10 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value3.2 s

94/100

10%

Network Requests Diagram

avatardigital.co.za

746 ms

www.avataragency.co.za

2987 ms

wp-emoji-release.min.js

455 ms

flexslider.css

458 ms

ut.portfolio.style.css

467 ms

Our browser made a total of 129 requests to load all elements on the main page. We found that 2% of them (3 requests) were addressed to the original Avatardigital.co.za, 66% (85 requests) were made to Avataragency.co.za and 15% (19 requests) were made to Maps.google.com. The less responsive or slowest element that took the longest time to load (3 sec) relates to the external source Avataragency.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (37%)

Content Size

3.0 MB

After Optimization

1.9 MB

In fact, the total size of Avatardigital.co.za main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.8 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 161.2 kB

  • Original 181.1 kB
  • After minification 122.7 kB
  • After compression 19.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 58.4 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 161.2 kB or 89% of the original size.

Image Optimization

-12%

Potential reduce by 212.3 kB

  • Original 1.8 MB
  • After minification 1.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Avatardigital needs image optimization as it can save up to 212.3 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-67%

Potential reduce by 534.6 kB

  • Original 802.6 kB
  • After minification 779.4 kB
  • After compression 268.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 534.6 kB or 67% of the original size.

CSS Optimization

-79%

Potential reduce by 210.0 kB

  • Original 267.5 kB
  • After minification 225.6 kB
  • After compression 57.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Avatardigital.co.za needs all CSS files to be minified and compressed as it can save up to 210.0 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 58 (50%)

Requests Now

117

After Optimization

59

The browser has sent 117 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Avatardigital. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 40 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

avatardigital.co.za accessibility score

100

Accessibility Issues

Best Practices

avatardigital.co.za best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

avatardigital.co.za SEO score

67

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Avatardigital.co.za can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Avatardigital.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Avatardigital. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: