Tools & Wizards About Us

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 47

    Accessibility

    Visual factors better than
    that of 20% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

taobao.com

taobao | 淘寶

Page Load Speed

5.9 sec in total

First Response

476 ms

Resources Loaded

5.3 sec

Page Rendered

121 ms

About Website

Welcome to taobao.com homepage info - get ready to check Taobao best content for China right away, or after learning these important things about taobao.com

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Visit taobao.com

Key Findings

We analyzed Taobao.com page load time and found that the first response time was 476 ms and then it took 5.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

taobao.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.0 s

3/100

10%

LCP (Largest Contentful Paint)

Value10.3 s

0/100

25%

SI (Speed Index)

Value9.6 s

11/100

10%

TBT (Total Blocking Time)

Value760 ms

39/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.8 s

22/100

10%

Network Requests Diagram

taobao.com

476 ms

www.taobao.com

1042 ms

world.taobao.com

1186 ms

font_2438252_1tmea3b46sf.css

21 ms

index-pc.css

92 ms

Our browser made a total of 52 requests to load all elements on the main page. We found that 4% of them (2 requests) were addressed to the original Taobao.com, 29% (15 requests) were made to Gw.alicdn.com and 25% (13 requests) were made to G.alicdn.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source H5api.m.taobao.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 217.5 kB (19%)

Content Size

1.1 MB

After Optimization

903.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Taobao.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 477.1 kB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 138.5 kB

  • Original 201.2 kB
  • After minification 200.7 kB
  • After compression 62.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 138.5 kB or 69% of the original size.

Image Optimization

-6%

Potential reduce by 26.4 kB

  • Original 477.1 kB
  • After minification 450.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Taobao images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 52.0 kB

  • Original 423.5 kB
  • After minification 423.5 kB
  • After compression 371.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 52.0 kB or 12% of the original size.

CSS Optimization

-3%

Potential reduce by 566 B

  • Original 19.4 kB
  • After minification 19.4 kB
  • After compression 18.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Taobao.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (41%)

Requests Now

44

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 44 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Taobao. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 19 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

Accessibility Review

taobao.com accessibility score

47

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

taobao.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

taobao.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ZH

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Taobao.com can be misinterpreted by Google and other search engines. Our service has detected that Chinese is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Taobao.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Taobao. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: