Report Summary

  • 37

    Performance

    Renders faster than
    57% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 96

    SEO

    Google-friendlier than
    91% of websites

au.braun.com

Hair Removal, Grooming & Hair Care Products | Braun

Page Load Speed

2.2 sec in total

First Response

140 ms

Resources Loaded

1.7 sec

Page Rendered

413 ms

au.braun.com screenshot

About Website

Welcome to au.braun.com homepage info - get ready to check Au Braun best content for United States right away, or after learning these important things about au.braun.com

Braun offers high performance hair removal and hair care products, including dryers, straighteners, shavers, trimmers and epilators for men and women.

Visit au.braun.com

Key Findings

We analyzed Au.braun.com page load time and found that the first response time was 140 ms and then it took 2.1 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

au.braun.com performance score

37

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value4.4 s

40/100

25%

SI (Speed Index)

Value5.4 s

57/100

10%

TBT (Total Blocking Time)

Value5,310 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.9 s

21/100

10%

Network Requests Diagram

au.braun.com

140 ms

en-au

198 ms

5e8d300cca401eb1.css

165 ms

7262314ab0343400.css

209 ms

0638666ffff9eb2c.css

205 ms

Our browser made a total of 48 requests to load all elements on the main page. We found that 94% of them (45 requests) were addressed to the original Au.braun.com, 4% (2 requests) were made to Images.ctfassets.net and 2% (1 request) were made to Youradchoices.com. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Au.braun.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 148.5 kB (75%)

Content Size

197.5 kB

After Optimization

49.0 kB

In fact, the total size of Au.braun.com main page is 197.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. HTML takes 175.3 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 145.1 kB

  • Original 175.3 kB
  • After minification 175.2 kB
  • After compression 30.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 145.1 kB or 83% of the original size.

JavaScript Optimization

-50%

Potential reduce by 636 B

  • Original 1.3 kB
  • After minification 1.3 kB
  • After compression 642 B

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 636 B or 50% of the original size.

CSS Optimization

-14%

Potential reduce by 2.8 kB

  • Original 21.0 kB
  • After minification 21.0 kB
  • After compression 18.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Au.braun.com needs all CSS files to be minified and compressed as it can save up to 2.8 kB or 14% of the original size.

Requests Breakdown

Number of requests can be reduced by 32 (78%)

Requests Now

41

After Optimization

9

The browser has sent 41 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Au Braun. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

au.braun.com accessibility score

98

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Best Practices

au.braun.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

au.braun.com SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Au.braun.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Au.braun.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Au Braun. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: