Tools & Wizards About Us
babykingdom.com.au screenshot

Report Summary

  • 1

    Performance

    Renders faster than
    19% of other websites

  • 63

    Accessibility

    Visual factors better than
    that of 28% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 73

    SEO

    Google-friendlier than
    31% of websites

babykingdom.com.au

Welcome To Baby Kingdom | Australia's Biggest Baby Shops

Page Load Speed

22.4 sec in total

First Response

683 ms

Resources Loaded

20.7 sec

Page Rendered

1 sec

babykingdom.com.au screenshot

About Website

Visit babykingdom.com.au now to see the best up-to-date Baby Kingdom content for Australia and also check out these interesting facts you probably never knew about babykingdom.com.au

Baby Kingdom has been Sydney's premier baby store for over 30 years. Shop the best deals in Australia on baby prams, cots, car seats, and more.

Visit babykingdom.com.au

Key Findings

We analyzed Babykingdom.com.au page load time and found that the first response time was 683 ms and then it took 21.7 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster.

Performance Metrics

babykingdom.com.au performance score

1

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.6 s

1/100

10%

LCP (Largest Contentful Paint)

Value38.8 s

0/100

25%

SI (Speed Index)

Value27.1 s

0/100

10%

TBT (Total Blocking Time)

Value5,950 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.726

6/100

15%

TTI (Time to Interactive)

Value51.5 s

0/100

10%

Network Requests Diagram

babykingdom.com.au

683 ms

www.babykingdom.com.au

1719 ms

calendar.css

638 ms

styles-m.css

1073 ms

owl.carousel.css

641 ms

Our browser made a total of 430 requests to load all elements on the main page. We found that 59% of them (255 requests) were addressed to the original Babykingdom.com.au, 28% (121 requests) were made to Cdn2.babykingdom.com.au and 7% (29 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (15.8 sec) relates to the external source Cdn2.babykingdom.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 3.0 MB (16%)

Content Size

18.5 MB

After Optimization

15.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Babykingdom.com.au main page is 18.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 16.0 MB which makes up the majority of the site volume.

HTML Optimization

-95%

Potential reduce by 1.9 MB

  • Original 2.0 MB
  • After minification 1.4 MB
  • After compression 95.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 657.9 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 1.9 MB or 95% of the original size.

Image Optimization

-5%

Potential reduce by 821.4 kB

  • Original 16.0 MB
  • After minification 15.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Baby Kingdom images are well optimized though.

JavaScript Optimization

-29%

Potential reduce by 32.4 kB

  • Original 111.5 kB
  • After minification 111.5 kB
  • After compression 79.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.4 kB or 29% of the original size.

CSS Optimization

-52%

Potential reduce by 206.5 kB

  • Original 394.0 kB
  • After minification 375.3 kB
  • After compression 187.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Babykingdom.com.au needs all CSS files to be minified and compressed as it can save up to 206.5 kB or 52% of the original size.

Requests Breakdown

Number of requests can be reduced by 263 (67%)

Requests Now

392

After Optimization

129

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 392 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Baby Kingdom. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 226 to 1 for JavaScripts and from 32 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

babykingdom.com.au

babykingdom.com.au

683 ms

www.babykingdom.com.au

www.babykingdom.com.au

1719 ms

calendar.css

calendar.css

638 ms

styles-m.css

styles-m.css

1073 ms

owl.carousel.css

owl.carousel.css

641 ms

jquery.fancybox.css

jquery.fancybox.css

642 ms

porto-icons-codes.css

porto-icons-codes.css

648 ms

simple-line-icons.css

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643 ms

animation.css

animation.css

858 ms

font-awesome.min.css

font-awesome.min.css

859 ms

afterpay-express-checkout.css

afterpay-express-checkout.css

860 ms

swiper.min.css

swiper.min.css

860 ms

owl.carousel.css

owl.carousel.css

860 ms

owl.theme.css

owl.theme.css

1097 ms

animate.min.css

animate.min.css

1098 ms

bannerslider.css

bannerslider.css

1100 ms

style.css

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1100 ms

zipmoney.css

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78 ms

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1470 ms

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1895 ms

design_default.css

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1188 ms

settings_default.css

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1507 ms

font-awesome.min.css

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58 ms

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434 ms

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405 ms

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405 ms

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405 ms

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widget.js

widget.js

518 ms

main.js

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994 ms

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980 ms

slider.js

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980 ms

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979 ms

translate.js

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981 ms

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983 ms

validation.js

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978 ms

telephoneValidatorAddress.js

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979 ms

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22 ms

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payment-logos-2.png

payment-logos-2.png

1131 ms

esolutions-icon-small-white.png

esolutions-icon-small-white.png

1132 ms

babykingdom-logo.png

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392 ms

Baby_Bonanza_2024_web.jpg

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3093 ms

autumn_web_banner.jpg

autumn_web_banner.jpg

3110 ms

image001.png

image001.png

9529 ms

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3097 ms

wb_Anzac2024_1.jpg

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1133 ms

baby_Essentials_2.jpg

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1701 ms

pram_sale_1.jpg

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3855 ms

baby_Essential_Sale_Web_Banner.jpg

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3096 ms

book_now.jpg

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3857 ms

EndOfSummerSale_WEb.jpg

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3101 ms

SAS_WbPram.jpg

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5516 ms

banner-link.png

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wb_10.jpg

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3518 ms

image0.png

image0.png

15811 ms

christmas_trading_2.jpg

christmas_trading_2.jpg

3855 ms

christmastrading1.jpeg

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4228 ms

wb_v2.jpg

wb_v2.jpg

4229 ms

car_seat.jpg

car_seat.jpg

5522 ms

edlita_exford_cot_pre_order_special_wb2.jpg

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5510 ms

wb_16.jpg

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4232 ms

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4614 ms

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wb_14.jpg

5510 ms

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babyfest23_wb.jpg

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5518 ms

wb_12.jpg

wb_12.jpg

7120 ms

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wb_9.jpg

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5921 ms

wb2.jpg

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PRAM_sale_WB_April14.jpg

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7499 ms

sq_cots_and_furniture_pram.jpg

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6369 ms

sq_cots_and_furniture_cot.jpg

sq_cots_and_furniture_cot.jpg

6905 ms

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7117 ms

zip-widget.min.js

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236 ms

autocomplete.js

autocomplete.js

1102 ms

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340 ms

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1199 ms

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1199 ms

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memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4uaVc.ttf

293 ms

opensans-600.woff

opensans-600.woff

1280 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4uaVc.ttf

293 ms

opensans-700.woff

opensans-700.woff

1281 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4uaVc.ttf

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292 ms

Untitled_design-49.png

Untitled_design-49.png

4444 ms

4moms_ogo.png

4moms_ogo.png

4002 ms

baby_jogger.png

baby_jogger.png

3978 ms

load

load

589 ms

entry.js

entry.js

270 ms

babyzen.png

babyzen.png

4060 ms

cybex.png

cybex.png

3610 ms

medela.png

medela.png

3472 ms

ergopouch.png

ergopouch.png

3540 ms

Untitled_design-48.png

Untitled_design-48.png

3433 ms

infa_secure_logo.png

infa_secure_logo.png

3244 ms

joolz_logo.png

joolz_logo.png

3352 ms

living_textiles.png

living_textiles.png

2948 ms

love_to_dream.png

love_to_dream.png

2999 ms

mountain_buggy.png

mountain_buggy.png

2829 ms

Sheridan_420_180_Logo.png

Sheridan_420_180_Logo.png

2765 ms

Untitled_design-47.png

Untitled_design-47.png

2770 ms

loader.js

loader.js

495 ms

page-cache.js

page-cache.js

496 ms

app.js

app.js

496 ms

dropdown.js

dropdown.js

496 ms

validation.js

validation.js

496 ms

google-analytics.js

google-analytics.js

496 ms

widget-initializer.js

widget-initializer.js

498 ms

cookie-status.js

cookie-status.js

498 ms

block-loader.js

block-loader.js

498 ms

section-config.js

section-config.js

499 ms

invalidation-processor.js

invalidation-processor.js

498 ms

baby_bjorn.png

baby_bjorn.png

2649 ms

Untitled_design-43.png

Untitled_design-43.png

2834 ms

59S_LOGO.png

59S_LOGO.png

2728 ms

tiny_love_logo.png

tiny_love_logo.png

2530 ms

baby_jogger_logo.png

baby_jogger_logo.png

2466 ms

babyzen_logo.png

babyzen_logo.png

2566 ms

form-mini.js

form-mini.js

278 ms

form-mini.js

form-mini.js

279 ms

customer-data.js

customer-data.js

279 ms

customer-data-mixin.js

customer-data-mixin.js

279 ms

boori_logo.png

boori_logo.png

2338 ms

Untitled_design-20.jpg

Untitled_design-20.jpg

2385 ms

element.js

element.js

226 ms

storage.js

storage.js

223 ms

collect

collect

20 ms

types.js

types.js

215 ms

layout.js

layout.js

214 ms

dialog.js

dialog.js

215 ms

jquery-ui.js

jquery-ui.js

215 ms

block-loader.html

block-loader.html

334 ms

cocoon_logo.png

cocoon_logo.png

2308 ms

widget.js

widget.js

333 ms

collect

collect

16 ms

js

js

46 ms

ga-audiences

ga-audiences

65 ms

ergobaby_Logo.jpg

ergobaby_Logo.jpg

2305 ms

links.js

links.js

299 ms

infa_secure_logo.png

infa_secure_logo.png

2231 ms

joolz_logo.png

joolz_logo.png

2259 ms

button.js

button.js

215 ms

minicart.js

minicart.js

214 ms

collection.js

collection.js

217 ms

totals.js

totals.js

354 ms

totals.js

totals.js

354 ms

cart-item-renderer.js

cart-item-renderer.js

490 ms

image.js

image.js

489 ms

authentication-popup.js

authentication-popup.js

490 ms

loginCaptcha.js

loginCaptcha.js

489 ms

customer.js

customer.js

537 ms

messages.js

messages.js

538 ms

storage-manager.js

storage-manager.js

627 ms

messages.js

messages.js

634 ms

ui-messages-mixin.js

ui-messages-mixin.js

634 ms

living_textiles.png

living_textiles.png

2232 ms

loader-1.gif

loader-1.gif

530 ms

video-background.js

video-background.js

640 ms

jarallax.js

jarallax.js

640 ms

love_to_dream.png

love_to_dream.png

2209 ms

mountain_buggy.png

mountain_buggy.png

2263 ms

website-rule.js

website-rule.js

632 ms

sidebar.js

sidebar.js

647 ms

Sheridan_Logo.png

Sheridan_Logo.png

1914 ms

skip_Hop_Logo.jpg

skip_Hop_Logo.jpg

1960 ms

valco_baby_logo.png

valco_baby_logo.png

2051 ms

59s-logo.png

59s-logo.png

2095 ms

form.js

form.js

344 ms

login.js

login.js

341 ms

authentication-popup.js

authentication-popup.js

445 ms

alert.js

alert.js

446 ms

captchaList.js

captchaList.js

535 ms

defaultCaptcha.js

defaultCaptcha.js

550 ms

defaultCaptcha-mixin.js

defaultCaptcha-mixin.js

553 ms

escaper.js

escaper.js

534 ms

babyrest_logo.png

babyrest_logo.png

2036 ms

britax_logo.png

britax_logo.png

2018 ms

storage-service.js

storage-service.js

548 ms

registry.js

registry.js

540 ms

effect-blind.js

effect-blind.js

630 ms

messageList.js

messageList.js

644 ms

bubba_blue_logo.png

bubba_blue_logo.png

1984 ms

chicco_logo.png

chicco_logo.png

1988 ms

vimeo-wrapper.js

vimeo-wrapper.js

536 ms

cybex_logo.png

cybex_logo.png

1962 ms

compat.js

compat.js

427 ms

decorate.js

decorate.js

530 ms

spinner.js

spinner.js

531 ms

resolver.js

resolver.js

621 ms

adapter.js

adapter.js

633 ms

icandy.jpg

icandy.jpg

1938 ms

maxi_cosi_logo.png

maxi_cosi_logo.png

1866 ms

Mothers_Choice_Colour_Logo.png

Mothers_Choice_Colour_Logo.png

1830 ms

captcha.js

captcha.js

425 ms

skipRefreshCaptcha.js

skipRefreshCaptcha.js

424 ms

new_beginnings.jpg

new_beginnings.jpg

1914 ms

ids-storage.js

ids-storage.js

427 ms

data-storage.js

data-storage.js

428 ms

ids-storage-compare.js

ids-storage-compare.js

517 ms

PigeonLogo.jpg

PigeonLogo.jpg

1849 ms

safe_n_sound_logo.png

safe_n_sound_logo.png

1844 ms

effect.js

effect.js

446 ms

safety_1st_logo.jpg

safety_1st_logo.jpg

1808 ms

accordion.js

accordion.js

428 ms

autocomplete.js

autocomplete.js

428 ms

datepicker.js

datepicker.js

741 ms

draggable.js

draggable.js

530 ms

droppable.js

droppable.js

619 ms

effect-bounce.js

effect-bounce.js

638 ms

effect-clip.js

effect-clip.js

638 ms

effect-drop.js

effect-drop.js

639 ms

effect-explode.js

effect-explode.js

743 ms

effect-fade.js

effect-fade.js

834 ms

effect-fold.js

effect-fold.js

850 ms

effect-highlight.js

effect-highlight.js

850 ms

effect-scale.js

effect-scale.js

851 ms

effect-pulsate.js

effect-pulsate.js

952 ms

effect-shake.js

effect-shake.js

955 ms

effect-slide.js

effect-slide.js

1103 ms

effect-transfer.js

effect-transfer.js

1103 ms

menu.js

menu.js

1104 ms

progressbar.js

progressbar.js

1104 ms

selectable.js

selectable.js

1195 ms

sortable.js

sortable.js

1196 ms

spinner.js

spinner.js

1287 ms

tabs.js

tabs.js

1288 ms

timepicker.js

timepicker.js

1488 ms

messages.js

messages.js

1288 ms

player.js

player.js

1376 ms

tiny_love_logo.png

tiny_love_logo.png

1628 ms

buttons.js

buttons.js

1176 ms

refresh.js

refresh.js

1261 ms

4moms_ogo.png

4moms_ogo.png

1687 ms

bugaboo_logo.png

bugaboo_logo.png

1682 ms

Finder-Award-Winner.png

Finder-Award-Winner.png

1746 ms

query-builder.js

query-builder.js

1184 ms

home-page-cots.jpg

home-page-cots.jpg

2167 ms

home-prams.jpg

home-prams.jpg

1615 ms

shop32_review_bg_text.png

shop32_review_bg_text.png

1664 ms

jarallax-video.js

jarallax-video.js

216 ms

authentication-popup.html

authentication-popup.html

214 ms

content.html

content.html

261 ms

messages.html

messages.html

214 ms

c.gif

c.gif

8 ms

Accessibility Review

babykingdom.com.au accessibility score

63

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes are not valid or misspelled

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

babykingdom.com.au best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

babykingdom.com.au SEO score

73

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Babykingdom.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Babykingdom.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

babykingdom.com.au

Open Graph description is not detected on the main page of Baby Kingdom. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: