Tools & Wizards About Us
barbie.com.mx screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

barbie.com.mx

Barbie Toys & Playsets | Mattel Mexico

Page Load Speed

2.4 sec in total

First Response

155 ms

Resources Loaded

1.9 sec

Page Rendered

356 ms

barbie.com.mx screenshot

About Website

Visit barbie.com.mx now to see the best up-to-date Barbie content for United States and also check out these interesting facts you probably never knew about barbie.com.mx

Find a wide selection of Barbie toys and playsets on Mattel.com. Shop Barbie dolls, fashions, dollhouses and more today! Mattel Mexico.

Visit barbie.com.mx

Key Findings

We analyzed Barbie.com.mx page load time and found that the first response time was 155 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

barbie.com.mx performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.7 s

0/100

10%

LCP (Largest Contentful Paint)

Value14.1 s

0/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value3,680 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.01

100/100

15%

TTI (Time to Interactive)

Value17.9 s

4/100

10%

Network Requests Diagram

barbie.com.mx

155 ms

es-lam

112 ms

es-lam

71 ms

es-lam

178 ms

common.min.css

44 ms

Our browser made a total of 83 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Barbie.com.mx, 75% (62 requests) were made to Assets.barbie.com and 10% (8 requests) were made to Kids.barbie.com. The less responsive or slowest element that took the longest time to load (605 ms) relates to the external source Assets.barbie.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.4 MB (39%)

Content Size

3.6 MB

After Optimization

2.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Barbie.com.mx main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.9 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 60.4 kB

  • Original 69.6 kB
  • After minification 50.6 kB
  • After compression 9.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.0 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 60.4 kB or 87% of the original size.

Image Optimization

-2%

Potential reduce by 39.7 kB

  • Original 1.9 MB
  • After minification 1.8 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Barbie images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 725.9 kB

  • Original 1.0 MB
  • After minification 935.9 kB
  • After compression 282.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 725.9 kB or 72% of the original size.

CSS Optimization

-86%

Potential reduce by 590.5 kB

  • Original 683.5 kB
  • After minification 683.3 kB
  • After compression 93.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Barbie.com.mx needs all CSS files to be minified and compressed as it can save up to 590.5 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 21 (28%)

Requests Now

76

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Barbie. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

barbie.com.mx

barbie.com.mx

155 ms

es-lam

es-lam

112 ms

es-lam

es-lam

71 ms

es-lam

es-lam

178 ms

common.min.css

common.min.css

44 ms

foundation4.min.css

foundation4.min.css

50 ms

header.min.js

header.min.js

128 ms

foundation4.min.js

foundation4.min.js

228 ms

common.min.js

common.min.js

280 ms

player.js

player.js

20 ms

MattelVideoPlayer.js

MattelVideoPlayer.js

7 ms

mattel-mediator.js

mattel-mediator.js

8 ms

require.js

require.js

8 ms

crossbrands.js

crossbrands.js

377 ms

es-lam

es-lam

173 ms

header-bg-large_tcm893-114746.png

header-bg-large_tcm893-114746.png

164 ms

BarbieLogo_flat_138x74_tcm893-114743.png

BarbieLogo_flat_138x74_tcm893-114743.png

168 ms

top-bar-icons.png

top-bar-icons.png

151 ms

sub-nav-bg.png

sub-nav-bg.png

150 ms

t_barbie_spysquadacademy_200x125_tcm893-118336.png

t_barbie_spysquadacademy_200x125_tcm893-118336.png

166 ms

Dreamtopia_Games_Thumb_200x125_tcm893-117685.jpg

Dreamtopia_Games_Thumb_200x125_tcm893-117685.jpg

159 ms

Games_tcm893-87905.jpg

Games_tcm893-87905.jpg

158 ms

PhotoBooth_GamesPage_200x125_NEW_tcm893-117640.jpg

PhotoBooth_GamesPage_200x125_NEW_tcm893-117640.jpg

161 ms

BARBIE-328_GPA_Game_Thumbnail_200x125_opt_tcm893-117414.jpg

BARBIE-328_GPA_Game_Thumbnail_200x125_opt_tcm893-117414.jpg

169 ms

Barbie_ComicMaker_thumb_v01_r01_tcm893-116602.jpg

Barbie_ComicMaker_thumb_v01_r01_tcm893-116602.jpg

168 ms

Barbie_SuperBeats_thumb_v01_tcm893-116424.jpg

Barbie_SuperBeats_thumb_v01_tcm893-116424.jpg

164 ms

VideoMixer_tcm893-87941.jpg

VideoMixer_tcm893-87941.jpg

165 ms

t_Barbie_Video_Princess_Power_Comic_Maker_Promo_tcm893-115270.jpg

t_Barbie_Video_Princess_Power_Comic_Maker_Promo_tcm893-115270.jpg

175 ms

BLID_tcm893-87924.jpg

BLID_tcm893-87924.jpg

169 ms

MovieTrailers_tcm893-88225.jpg

MovieTrailers_tcm893-88225.jpg

173 ms

MusicVideo_tcm893-88226.jpg

MusicVideo_tcm893-88226.jpg

171 ms

t_ToyTips_Airbrush2_tcm893-115948.png

t_ToyTips_Airbrush2_tcm893-115948.png

189 ms

Submenu_explore_CommunityGallery_tcm893-105058.jpg

Submenu_explore_CommunityGallery_tcm893-105058.jpg

173 ms

t_GreatPuppyAdventure_Trailer_tcm893-117047.png

t_GreatPuppyAdventure_Trailer_tcm893-117047.png

196 ms

explore_Pets_tcm893-88223.jpg

explore_Pets_tcm893-88223.jpg

190 ms

Careers_tcm893-88220.jpg

Careers_tcm893-88220.jpg

194 ms

t_Superstar_App-SUBNAV_tcm893-117032.png

t_Superstar_App-SUBNAV_tcm893-117032.png

196 ms

Printables_tcm893-87908.jpg

Printables_tcm893-87908.jpg

193 ms

Wallpapers_tcm893-87909.jpg

Wallpapers_tcm893-87909.jpg

202 ms

m-header-bg.png

m-header-bg.png

190 ms

Background2_tcm893-117125.jpg

Background2_tcm893-117125.jpg

600 ms

Dreamtopia_Hompage_Promo_640x360_tcm893-117738.jpg

Dreamtopia_Hompage_Promo_640x360_tcm893-117738.jpg

598 ms

SpySquad_Game_Hompage_Promo_640x360_tcm893-118338.jpg

SpySquad_Game_Hompage_Promo_640x360_tcm893-118338.jpg

600 ms

NEW_PhotoBooth_HompagePromo_640x360_tcm893-118903.jpg

NEW_PhotoBooth_HompagePromo_640x360_tcm893-118903.jpg

602 ms

BARBIE-524_SpySquad_LAM_opt_tcm893-117658.gif

BARBIE-524_SpySquad_LAM_opt_tcm893-117658.gif

605 ms

hrImg.png

hrImg.png

199 ms

t_Superstar_App_tcm893-116996.png

t_Superstar_App_tcm893-116996.png

597 ms

t_Barbie_App_BestJobEver_iPad_tcm893-115497.jpg

t_Barbie_App_BestJobEver_iPad_tcm893-115497.jpg

604 ms

t_Barbie_App_MagicalFashion_iPad_tcm893-115004.jpg

t_Barbie_App_MagicalFashion_iPad_tcm893-115004.jpg

585 ms

SpySquad_PromoUnits_App_Tile_200x125_tcm893-106538.jpg

SpySquad_PromoUnits_App_Tile_200x125_tcm893-106538.jpg

556 ms

BARBIE-299_HomepageAppPromos_Fashionistas_v01_tcm893-87480.png

BARBIE-299_HomepageAppPromos_Fashionistas_v01_tcm893-87480.png

473 ms

arrows.png

arrows.png

463 ms

utag.js

utag.js

38 ms

SpySquad_Game_Hompage_Promo_446x125_tcm893-118340.jpg

SpySquad_Game_Hompage_Promo_446x125_tcm893-118340.jpg

463 ms

Dreamtopia_Hompage_Promo_446x125_tcm893-117727.jpg

Dreamtopia_Hompage_Promo_446x125_tcm893-117727.jpg

464 ms

BARBIE-456_PhotoBooth_HompagePromo_446x125_v01_tcm893-117672.png

BARBIE-456_PhotoBooth_HompagePromo_446x125_v01_tcm893-117672.png

465 ms

BARBIE-328_GPA_Game_HomepageCDA_446x125_tcm893-117460.jpg

BARBIE-328_GPA_Game_HomepageCDA_446x125_tcm893-117460.jpg

465 ms

SuperStarBeatsGame-446x125-Tile_tcm893-117206.png

SuperStarBeatsGame-446x125-Tile_tcm893-117206.png

462 ms

RYVComicMakerGame-446x125-Tile_tcm893-117207.png

RYVComicMakerGame-446x125-Tile_tcm893-117207.png

462 ms

pinkArrowRight.png

pinkArrowRight.png

453 ms

modal-bg-sparkle.png

modal-bg-sparkle.png

453 ms

reveal-header.png

reveal-header.png

453 ms

shop_overlay_sprite.png

shop_overlay_sprite.png

452 ms

buttons-close.png

buttons-close.png

450 ms

eb2a4912cd64bc282805e03574a056c

eb2a4912cd64bc282805e03574a056c

27 ms

_Incapsula_Resource

_Incapsula_Resource

351 ms

utag.2.js

utag.2.js

83 ms

ooyala_storage.html

ooyala_storage.html

58 ms

bx_loader.gif

bx_loader.gif

53 ms

thumbnail-drop-shadow.png

thumbnail-drop-shadow.png

56 ms

bx-slider-arrows.png

bx-slider-arrows.png

82 ms

footer-white.png

footer-white.png

81 ms

buttons.png

buttons.png

82 ms

main.js

main.js

78 ms

flexslider-icon.woff

flexslider-icon.woff

177 ms

_Incapsula_Resource

_Incapsula_Resource

95 ms

analytics.js

analytics.js

89 ms

print.min.css

print.min.css

71 ms

linkid.js

linkid.js

16 ms

flexslider-icon.ttf

flexslider-icon.ttf

49 ms

collect

collect

42 ms

flexslider-icon.svg

flexslider-icon.svg

35 ms

nr-536.min.js

nr-536.min.js

42 ms

Accessibility Review

barbie.com.mx accessibility score

77

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

barbie.com.mx best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

barbie.com.mx SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    ES

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Barbie.com.mx can be misinterpreted by Google and other search engines. Our service has detected that Spanish is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Barbie.com.mx main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

barbie.com.mx

Open Graph description is not detected on the main page of Barbie. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: