Tools & Wizards About Us
blackmorerowe.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

blackmorerowe.com

Blackmore Rowe Insurance - Independent Agency - Flint, MI

Page Load Speed

2.6 sec in total

First Response

85 ms

Resources Loaded

1.7 sec

Page Rendered

845 ms

blackmorerowe.com screenshot

About Website

Visit blackmorerowe.com now to see the best up-to-date Blackmore Rowe content and also check out these interesting facts you probably never knew about blackmorerowe.com

Blackmore Rowe Insurance serves Flint, MI and surrounding areas, offering personal, business, and employee benefits insurance solutions.

Visit blackmorerowe.com

Key Findings

We analyzed Blackmorerowe.com page load time and found that the first response time was 85 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

blackmorerowe.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

26/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value12.3 s

3/100

10%

TBT (Total Blocking Time)

Value2,390 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.055

98/100

15%

TTI (Time to Interactive)

Value13.5 s

11/100

10%

Network Requests Diagram

blackmorerowe.com

85 ms

www.blackmorerowe.com

57 ms

css

46 ms

js

75 ms

forge3-activeagency-styles.css

172 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 90% of them (62 requests) were addressed to the original Blackmorerowe.com, 6% (4 requests) were made to Fonts.gstatic.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (839 ms) belongs to the original domain Blackmorerowe.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 337.4 kB (39%)

Content Size

866.7 kB

After Optimization

529.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Blackmorerowe.com main page is 866.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. HTML takes 358.6 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 294.9 kB

  • Original 358.6 kB
  • After minification 350.6 kB
  • After compression 63.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 294.9 kB or 82% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 33.3 kB
  • After minification 33.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Blackmore Rowe images are well optimized though.

JavaScript Optimization

-13%

Potential reduce by 36.0 kB

  • Original 279.9 kB
  • After minification 279.9 kB
  • After compression 243.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 36.0 kB or 13% of the original size.

CSS Optimization

-3%

Potential reduce by 6.5 kB

  • Original 194.8 kB
  • After minification 194.4 kB
  • After compression 188.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Blackmorerowe.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 56 (90%)

Requests Now

62

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Blackmore Rowe. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 33 to 1 for JavaScripts and from 25 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

blackmorerowe.com

blackmorerowe.com

85 ms

www.blackmorerowe.com

www.blackmorerowe.com

57 ms

css

css

46 ms

js

js

75 ms

forge3-activeagency-styles.css

forge3-activeagency-styles.css

172 ms

style.min.css

style.min.css

217 ms

iconsmind-core.css

iconsmind-core.css

70 ms

dashicons.min.css

dashicons.min.css

193 ms

font-awesome-legacy.min.css

font-awesome-legacy.min.css

190 ms

style.css

style.css

153 ms

grid-system.css

grid-system.css

219 ms

style.css

style.css

228 ms

header-layout-centered-logo-between-menu.css

header-layout-centered-logo-between-menu.css

297 ms

header-secondary-nav.css

header-secondary-nav.css

316 ms

element-testimonial.css

element-testimonial.css

241 ms

element-highlighted-text.css

element-highlighted-text.css

358 ms

element-interactive-map.css

element-interactive-map.css

264 ms

owl-carousel.css

owl-carousel.css

360 ms

element-wpb-column-border.css

element-wpb-column-border.css

289 ms

responsive.css

responsive.css

424 ms

skin-original.css

skin-original.css

341 ms

menu-dynamic.css

menu-dynamic.css

391 ms

js_composer.min.css

js_composer.min.css

473 ms

salient-dynamic-styles.css

salient-dynamic-styles.css

535 ms

style.css

style.css

450 ms

jquery.min.js

jquery.min.js

561 ms

jquery-migrate.min.js

jquery-migrate.min.js

530 ms

forge3-activeagency-header-scripts.js

forge3-activeagency-header-scripts.js

467 ms

jquery.json.min.js

jquery.json.min.js

624 ms

gravityforms.min.js

gravityforms.min.js

716 ms

utils.min.js

utils.min.js

579 ms

element-animated-title.css

element-animated-title.css

714 ms

style-non-critical.css

style-non-critical.css

716 ms

core.css

core.css

714 ms

touchswipe.min.js

touchswipe.min.js

716 ms

nectar-testimonial-slider.js

nectar-testimonial-slider.js

712 ms

forge3-activeagency-footer-scripts.js

forge3-activeagency-footer-scripts.js

717 ms

select2.full.min.js

select2.full.min.js

839 ms

jquery.easing.min.js

jquery.easing.min.js

717 ms

jquery.mousewheel.min.js

jquery.mousewheel.min.js

835 ms

priority.js

priority.js

659 ms

transit.min.js

transit.min.js

694 ms

waypoints.js

waypoints.js

667 ms

imagesLoaded.min.js

imagesLoaded.min.js

654 ms

hoverintent.min.js

hoverintent.min.js

662 ms

owl.carousel.min.js

owl.carousel.min.js

636 ms

anime.min.js

anime.min.js

788 ms

superfish.js

superfish.js

613 ms

init.js

init.js

813 ms

comment-reply.min.js

comment-reply.min.js

742 ms

dom-ready.min.js

dom-ready.min.js

718 ms

hooks.min.js

hooks.min.js

709 ms

i18n.min.js

i18n.min.js

691 ms

a11y.min.js

a11y.min.js

801 ms

vendor-theme.min.js

vendor-theme.min.js

785 ms

scripts-theme.min.js

scripts-theme.min.js

780 ms

js_composer_front.min.js

js_composer_front.min.js

663 ms

akismet-frontend.js

akismet-frontend.js

718 ms

map.js

map.js

766 ms

lazyload.min.js

lazyload.min.js

748 ms

Blackmore-Rowe-Insurance-Logo-500-Tranparent.png

Blackmore-Rowe-Insurance-Logo-500-Tranparent.png

142 ms

font

font

131 ms

font

font

330 ms

font

font

328 ms

fontawesome-webfont.svg

fontawesome-webfont.svg

580 ms

icomoon.woff

icomoon.woff

418 ms

active-agency.woff

active-agency.woff

418 ms

font

font

327 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

45 ms

Accessibility Review

blackmorerowe.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

blackmorerowe.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

blackmorerowe.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Blackmorerowe.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Blackmorerowe.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

blackmorerowe.com

Open Graph data is detected on the main page of Blackmore Rowe. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: