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buypromotional.co.nz screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    28% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 67% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    57% of websites

  • 92

    SEO

    Google-friendlier than
    75% of websites

buypromotional.co.nz

Buy Promotional Products Online | Buy Promotional NZ

Page Load Speed

31.2 sec in total

First Response

632 ms

Resources Loaded

18.6 sec

Page Rendered

12 sec

buypromotional.co.nz screenshot

About Website

Click here to check amazing Buy Promotional content. Otherwise, check out these important facts you probably never knew about buypromotional.co.nz

Buy Promotional offer extensive selection of promotional products. You can find a great variety of top-quality products ranging from custom branded apparel, bags, pens, water bottles, mugs to portable...

Visit buypromotional.co.nz

Key Findings

We analyzed Buypromotional.co.nz page load time and found that the first response time was 632 ms and then it took 30.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster.

Performance Metrics

buypromotional.co.nz performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value10.3 s

0/100

10%

LCP (Largest Contentful Paint)

Value30.0 s

0/100

25%

SI (Speed Index)

Value33.9 s

0/100

10%

TBT (Total Blocking Time)

Value32,540 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.031

100/100

15%

TTI (Time to Interactive)

Value53.9 s

0/100

10%

Network Requests Diagram

buypromotional.co.nz

632 ms

www.buypromotional.co.nz

2728 ms

style.css

996 ms

style.min.css

338 ms

css

57 ms

Our browser made a total of 213 requests to load all elements on the main page. We found that 80% of them (171 requests) were addressed to the original Buypromotional.co.nz, 7% (14 requests) were made to Fonts.gstatic.com and 2% (5 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (5.6 sec) belongs to the original domain Buypromotional.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.3 MB (43%)

Content Size

5.4 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Buypromotional.co.nz main page is 5.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 309.9 kB

  • Original 358.5 kB
  • After minification 358.4 kB
  • After compression 48.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 309.9 kB or 86% of the original size.

Image Optimization

-44%

Potential reduce by 2.0 MB

  • Original 4.5 MB
  • After minification 2.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Buy Promotional needs image optimization as it can save up to 2.0 MB or 44% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 3.4 kB

  • Original 174.8 kB
  • After minification 174.8 kB
  • After compression 171.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 3.2 kB

  • Original 313.4 kB
  • After minification 311.2 kB
  • After compression 310.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Buypromotional.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 127 (68%)

Requests Now

188

After Optimization

61

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 188 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Buy Promotional. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 64 to 1 for JavaScripts and from 59 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

buypromotional.co.nz

buypromotional.co.nz

632 ms

www.buypromotional.co.nz

www.buypromotional.co.nz

2728 ms

style.css

style.css

996 ms

style.min.css

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338 ms

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57 ms

livechat-icons.css

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38 ms

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56 ms

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61 ms

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63 ms

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350 ms

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77 ms

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32 ms

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377 ms

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389 ms

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455 ms

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473 ms

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584 ms

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598 ms

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578 ms

webby-price-filter.js

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2899 ms

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558 ms

cart-fragments.min.js

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2832 ms

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594 ms

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imagesloaded.min.js

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slick.min.js

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3538 ms

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2954 ms

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2786 ms

frontend-modules.min.js

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2777 ms

frontend.min.js

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2878 ms

waypoints.min.js

waypoints.min.js

2594 ms

swiper.min.js

swiper.min.js

2896 ms

share-link.min.js

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2764 ms

dialog.min.js

dialog.min.js

3000 ms

frontend.min.js

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2751 ms

preloaded-elements-handlers.min.js

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2739 ms

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2863 ms

widgets-scripts.js

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2846 ms

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2957 ms

jquery.sticky.min.js

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2819 ms

analytics.js

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331 ms

gtm.js

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329 ms

cf90nzy7yo

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463 ms

universal.js

universal.js

461 ms

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2669 ms

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2697 ms

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tshirt.png

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www.buypromotional.co.nz

www.buypromotional.co.nz

4891 ms

key-ring.svg

key-ring.svg

2993 ms

leisure.svg

leisure.svg

2994 ms

conversion_async.js

conversion_async.js

2172 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

1796 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

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2051 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

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2164 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

2171 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

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2172 ms

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memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

2171 ms

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3110 ms

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2170 ms

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2171 ms

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2297 ms

fa-brands-400.woff

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3832 ms

fa-solid-900.woff

fa-solid-900.woff

4021 ms

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2994 ms

diffuser.js

diffuser.js

1784 ms

linkid.js

linkid.js

1756 ms

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ec.js

1764 ms

tracking.js

tracking.js

2035 ms

fa-regular-400.woff

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2973 ms

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3322 ms

eicons.woff

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3603 ms

pens.svg

pens.svg

3847 ms

universal.css

universal.css

146 ms

clarity.js

clarity.js

138 ms

admin-ajax.php

admin-ajax.php

3650 ms

premium.svg

premium.svg

2431 ms

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print.svg

2198 ms

promotion.svg

promotion.svg

2327 ms

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tools.svg

3137 ms

christmas2022.jpg

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3530 ms

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406 ms

pens2.jpg

pens2.jpg

2834 ms

bags.jpg

bags.jpg

3653 ms

drinkware2.jpg

drinkware2.jpg

4282 ms

safe.jpg

safe.jpg

4944 ms

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4435 ms

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www.buypromotional.co.nz

5000 ms

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4051 ms

collect

collect

6 ms

collect

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134 ms

collect

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4 ms

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4271 ms

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ga-audiences

141 ms

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afterpayban2.png

4250 ms

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3613 ms

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3938 ms

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3141 ms

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256 ms

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Accessibility Review

buypromotional.co.nz accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

buypromotional.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

buypromotional.co.nz SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Buypromotional.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Buypromotional.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

buypromotional.co.nz

Open Graph data is detected on the main page of Buy Promotional. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: