Tools & Wizards About Us
chocs.co.uk screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    45% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 63% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 85

    SEO

    Google-friendlier than
    56% of websites

chocs.co.uk

Hotel Chocolat - Join Our Exclusive Chocolate Tasting Club

Page Load Speed

4.6 sec in total

First Response

178 ms

Resources Loaded

4 sec

Page Rendered

440 ms

chocs.co.uk screenshot

About Website

Visit chocs.co.uk now to see the best up-to-date Chocs content and also check out these interesting facts you probably never knew about chocs.co.uk

Each month 55,000 members come home to an exciting new Tasting Club chocolate subscription box. Try your first box of award-winning exclusive chocolates today. Hotel Chocolat

Visit chocs.co.uk

Key Findings

We analyzed Chocs.co.uk page load time and found that the first response time was 178 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

chocs.co.uk performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.8 s

4/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value1,080 ms

24/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value13.9 s

10/100

10%

Network Requests Diagram

chocs.co.uk

178 ms

tasting-club

1202 ms

formvalidation.css

162 ms

jquery-1.10.2.min.js

392 ms

jquery-migrate-1.2.1.min.js

236 ms

Our browser made a total of 79 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Chocs.co.uk, 63% (50 requests) were made to Hotelchocolat.com and 5% (4 requests) were made to Hotelchocolat.whoson.com. The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source Reporting.hotelchocolat.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.1 MB (59%)

Content Size

1.8 MB

After Optimization

726.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Chocs.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 905.9 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 42.1 kB

  • Original 54.6 kB
  • After minification 47.1 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 7.4 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 42.1 kB or 77% of the original size.

Image Optimization

-6%

Potential reduce by 26.6 kB

  • Original 411.6 kB
  • After minification 385.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Chocs images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 638.6 kB

  • Original 905.9 kB
  • After minification 823.7 kB
  • After compression 267.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 638.6 kB or 70% of the original size.

CSS Optimization

-85%

Potential reduce by 346.4 kB

  • Original 408.2 kB
  • After minification 364.3 kB
  • After compression 61.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Chocs.co.uk needs all CSS files to be minified and compressed as it can save up to 346.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 38 (54%)

Requests Now

71

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 71 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Chocs. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

chocs.co.uk

chocs.co.uk

178 ms

tasting-club

tasting-club

1202 ms

formvalidation.css

formvalidation.css

162 ms

jquery-1.10.2.min.js

jquery-1.10.2.min.js

392 ms

jquery-migrate-1.2.1.min.js

jquery-migrate-1.2.1.min.js

236 ms

jquery.json-2.2.min.js

jquery.json-2.2.min.js

160 ms

jquery-advertTracking.js

jquery-advertTracking.js

161 ms

jquery-formvalidation.js

jquery-formvalidation.js

229 ms

jquery.tmpl.min.js

jquery.tmpl.min.js

238 ms

interface.js

interface.js

236 ms

style.min.css

style.min.css

473 ms

red-style.css

red-style.css

384 ms

modernizr-2.5.3.min.js

modernizr-2.5.3.min.js

425 ms

include.js

include.js

174 ms

mediaelement-and-player.min.js

mediaelement-and-player.min.js

321 ms

script.min.js

script.min.js

497 ms

ctc-script.min.js

ctc-script.min.js

316 ms

search.js

search.js

318 ms

jquery.validate.js

jquery.validate.js

322 ms

init.js

init.js

398 ms

HubPage.js

HubPage.js

400 ms

newslettersignup.js

newslettersignup.js

430 ms

cookie-image.png

cookie-image.png

303 ms

tasting-club.png

tasting-club.png

100 ms

easter-basket.jpg

easter-basket.jpg

119 ms

ourclubxx.jpg

ourclubxx.jpg

192 ms

hiwheadx.jpg

hiwheadx.jpg

191 ms

gift-subscriptions-nav.jpg

gift-subscriptions-nav.jpg

302 ms

TRY-NOW.gif

TRY-NOW.gif

302 ms

lx.jpg

lx.jpg

303 ms

g3x.jpg

g3x.jpg

303 ms

moooo.jpg

moooo.jpg

303 ms

g8x.jpg

g8x.jpg

303 ms

Try-Intro-2.gif

Try-Intro-2.gif

305 ms

Choose-Club-1.gif

Choose-Club-1.gif

305 ms

TC-OC-B2B-454px.jpg

TC-OC-B2B-454px.jpg

305 ms

2015-TC-DELIVERY-454x270.jpg

2015-TC-DELIVERY-454x270.jpg

306 ms

3-month-gift-sub-2015-680x680.jpg

3-month-gift-sub-2015-680x680.jpg

305 ms

6-month-gift-sub-2015-680x680.jpg

6-month-gift-sub-2015-680x680.jpg

357 ms

12-month-gift-sub-2015-680x680.jpg

12-month-gift-sub-2015-680x680.jpg

357 ms

scorechocolatesx.jpg

scorechocolatesx.jpg

364 ms

Payments-290x189.jpg

Payments-290x189.jpg

370 ms

newsletter-signup.jpg

newsletter-signup.jpg

367 ms

gtm.js

gtm.js

89 ms

sprite.png

sprite.png

380 ms

white-bar.jpg

white-bar.jpg

455 ms

hotelchocolat.whoson.com

hotelchocolat.whoson.com

102 ms

invite.js

invite.js

284 ms

4354.woff

4354.woff

440 ms

grey-bar.jpg

grey-bar.jpg

412 ms

tcrecruitment-spring16-header-2-1260x379.jpg

tcrecruitment-spring16-header-2-1260x379.jpg

557 ms

TC-Gift-Subs-3-1260x379.jpg

TC-Gift-Subs-3-1260x379.jpg

437 ms

TC-Gift-Subs-1-SM-1260x379.jpg

TC-Gift-Subs-1-SM-1260x379.jpg

506 ms

didot.woff

didot.woff

422 ms

c56da29d-9c5b-4d94-900f-770cde3dd317.woff

c56da29d-9c5b-4d94-900f-770cde3dd317.woff

435 ms

conversion_async.js

conversion_async.js

107 ms

analytics.js

analytics.js

104 ms

code.js

code.js

190 ms

blank.gif

blank.gif

1624 ms

fbevents.js

fbevents.js

155 ms

affadvc.aspx

affadvc.aspx

490 ms

ld.js

ld.js

84 ms

77 ms

collect

collect

35 ms

collect

collect

127 ms

56 ms

yieldify_1457450204.js

yieldify_1457450204.js

36 ms

119 ms

ga-audiences

ga-audiences

102 ms

campaigns.json

campaigns.json

106 ms

geolocation.json

geolocation.json

175 ms

event

event

20 ms

event

event

264 ms

yieldify-styles-min.css

yieldify-styles-min.css

32 ms

affact.aspx

affact.aspx

272 ms

s.aspx

s.aspx

322 ms

si.aspx

si.aspx

321 ms

poll.gif

poll.gif

86 ms

dis.aspx

dis.aspx

195 ms

Accessibility Review

chocs.co.uk accessibility score

86

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

chocs.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

chocs.co.uk SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Chocs.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Chocs.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

chocs.co.uk

Open Graph description is not detected on the main page of Chocs. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: