Tools & Wizards About Us
directmarketing.co.jp screenshot

Report Summary

  • 58

    Performance

    Renders faster than
    75% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

directmarketing.co.jp

ダイレクトマーケティング 株式会社 (Direct Marketing, Inc.) - 成果報酬で提供する総合Webマーケティング企業

Page Load Speed

5.4 sec in total

First Response

758 ms

Resources Loaded

4.4 sec

Page Rendered

291 ms

directmarketing.co.jp screenshot

About Website

Visit directmarketing.co.jp now to see the best up-to-date Direct Marketing content and also check out these interesting facts you probably never knew about directmarketing.co.jp

ダイレクトマーケティング株式会社は、SEO・メディア運用・広告運用・クリエイティブ制作など、総合Webマーケティングサービスを共同事業として成果報酬にて提供します。代表者：代表取締役　室塚 博史、資本金：900万円、設立日：2014年11月28日、所在地：107-0062 東京都港区南青山2-2-15 ウィン青山942

Visit directmarketing.co.jp

Key Findings

We analyzed Directmarketing.co.jp page load time and found that the first response time was 758 ms and then it took 4.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

directmarketing.co.jp performance score

58

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.4 s

6/100

10%

LCP (Largest Contentful Paint)

Value6.8 s

7/100

25%

SI (Speed Index)

Value6.5 s

38/100

10%

TBT (Total Blocking Time)

Value50 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value5.6 s

69/100

10%

Network Requests Diagram

directmarketing.co.jp

758 ms

layout.css

358 ms

general.css

367 ms

index.css

364 ms

jquery.js

1091 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 48% of them (36 requests) were addressed to the original Directmarketing.co.jp, 19% (14 requests) were made to Maps.googleapis.com and 15% (11 requests) were made to Google.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Directmarketing.co.jp.

Page Optimization Overview & Recommendations

Page size can be reduced by 567.2 kB (29%)

Content Size

1.9 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Directmarketing.co.jp main page is 1.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-67%

Potential reduce by 5.9 kB

  • Original 8.8 kB
  • After minification 8.3 kB
  • After compression 2.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.9 kB or 67% of the original size.

Image Optimization

-1%

Potential reduce by 8.5 kB

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Direct Marketing images are well optimized though.

JavaScript Optimization

-69%

Potential reduce by 547.8 kB

  • Original 791.0 kB
  • After minification 782.0 kB
  • After compression 243.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 547.8 kB or 69% of the original size.

CSS Optimization

-72%

Potential reduce by 5.0 kB

  • Original 7.0 kB
  • After minification 4.7 kB
  • After compression 2.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Directmarketing.co.jp needs all CSS files to be minified and compressed as it can save up to 5.0 kB or 72% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (59%)

Requests Now

70

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Direct Marketing. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

directmarketing.co.jp

directmarketing.co.jp

758 ms

layout.css

layout.css

358 ms

general.css

general.css

367 ms

index.css

index.css

364 ms

jquery.js

jquery.js

1091 ms

jquery.page-scroller.js

jquery.page-scroller.js

545 ms

jquery.backstretch.js

jquery.backstretch.js

559 ms

embed

embed

161 ms

h_bg.png

h_bg.png

188 ms

logo.png

logo.png

185 ms

h_link01.png

h_link01.png

183 ms

h_link02.png

h_link02.png

186 ms

h_title.png

h_title.png

190 ms

h_link03.png

h_link03.png

178 ms

h2_img01.gif

h2_img01.gif

398 ms

line.gif

line.gif

397 ms

h2_img02.gif

h2_img02.gif

398 ms

num01.gif

num01.gif

397 ms

num02.gif

num02.gif

399 ms

num03.gif

num03.gif

398 ms

num04.gif

num04.gif

533 ms

num05.gif

num05.gif

555 ms

num06.gif

num06.gif

555 ms

num07.gif

num07.gif

556 ms

num08.gif

num08.gif

558 ms

num09.gif

num09.gif

569 ms

num10.gif

num10.gif

709 ms

num11.gif

num11.gif

728 ms

num12.gif

num12.gif

729 ms

num13.gif

num13.gif

730 ms

num14.gif

num14.gif

743 ms

num15.gif

num15.gif

757 ms

num16.gif

num16.gif

885 ms

h2_img03.gif

h2_img03.gif

909 ms

link.gif

link.gif

909 ms

f_link.gif

f_link.gif

911 ms

h_photo.jpg

h_photo.jpg

2639 ms

js

js

59 ms

init_embed.js

init_embed.js

36 ms

common.js

common.js

67 ms

map.js

map.js

69 ms

google4.png

google4.png

31 ms

overlay.js

overlay.js

26 ms

util.js

util.js

22 ms

onion.js

onion.js

24 ms

search_impl.js

search_impl.js

24 ms

StaticMapService.GetMapImage

StaticMapService.GetMapImage

237 ms

stats.js

stats.js

49 ms

openhand_8_8.cur

openhand_8_8.cur

42 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

68 ms

controls.js

controls.js

18 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

45 ms

transparent.png

transparent.png

43 ms

kh

kh

70 ms

css

css

95 ms

entity11.png

entity11.png

29 ms

mapcnt6.png

mapcnt6.png

44 ms

sv5.png

sv5.png

47 ms

ViewportInfoService.GetViewportInfo

ViewportInfoService.GetViewportInfo

40 ms

tmapctrl.png

tmapctrl.png

50 ms

vt

vt

131 ms

vt

vt

174 ms

vt

vt

112 ms

vt

vt

96 ms

vt

vt

92 ms

vt

vt

109 ms

vt

vt

160 ms

vt

vt

163 ms

vt

vt

177 ms

vt

vt

183 ms

zN7GBFwfMP4uA6AR0HCoLQ.ttf

zN7GBFwfMP4uA6AR0HCoLQ.ttf

24 ms

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

RxZJdnzeo3R5zSexge8UUaCWcynf_cDxXwCLxiixG1c.ttf

28 ms

Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf

Hgo13k-tfSpn0qi1SFdUfaCWcynf_cDxXwCLxiixG1c.ttf

41 ms

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

d-6IYplOFocCacKzxwXSOKCWcynf_cDxXwCLxiixG1c.ttf

44 ms

AuthenticationService.Authenticate

AuthenticationService.Authenticate

38 ms

Accessibility Review

directmarketing.co.jp accessibility score

92

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

directmarketing.co.jp best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

directmarketing.co.jp SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    JA

  • Language Claimed

    JA

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Directmarketing.co.jp can be misinterpreted by Google and other search engines. Our service has detected that Japanese is used on the page, and it matches the claimed language. Our system also found out that Directmarketing.co.jp main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

directmarketing.co.jp

Open Graph description is not detected on the main page of Direct Marketing. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: