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firmdale.com screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    58% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 89

    SEO

    Google-friendlier than
    67% of websites

firmdale.com

Firmdale Hotels - Firmdale Website Homepage

Page Load Speed

7.8 sec in total

First Response

742 ms

Resources Loaded

6.9 sec

Page Rendered

162 ms

firmdale.com screenshot

About Website

Click here to check amazing Firmdale content for United Kingdom. Otherwise, check out these important facts you probably never knew about firmdale.com

Firmdale Hotels comprises 10 hotels and 8 bars and restaurants in London and New York, each individually designed and decorated by Kit Kemp.

Visit firmdale.com

Key Findings

We analyzed Firmdale.com page load time and found that the first response time was 742 ms and then it took 7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

firmdale.com performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

67/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value6.2 s

44/100

10%

TBT (Total Blocking Time)

Value450 ms

63/100

30%

CLS (Cumulative Layout Shift)

Value0.347

32/100

15%

TTI (Time to Interactive)

Value9.4 s

31/100

10%

Network Requests Diagram

firmdale.com

742 ms

www.firmdalehotels.com

3627 ms

normalize.css

618 ms

main.css

1187 ms

require.js

842 ms

Our browser made a total of 20 requests to load all elements on the main page. We found that 5% of them (1 request) were addressed to the original Firmdale.com, 65% (13 requests) were made to Firmdalehotels.com and 10% (2 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (3.6 sec) relates to the external source Firmdalehotels.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 235.0 kB (73%)

Content Size

323.4 kB

After Optimization

88.4 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Firmdale.com main page is 323.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Javascripts take 235.9 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 30.7 kB

  • Original 37.1 kB
  • After minification 33.6 kB
  • After compression 6.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.7 kB or 83% of the original size.

JavaScript Optimization

-70%

Potential reduce by 165.3 kB

  • Original 235.9 kB
  • After minification 235.8 kB
  • After compression 70.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 165.3 kB or 70% of the original size.

CSS Optimization

-77%

Potential reduce by 38.9 kB

  • Original 50.4 kB
  • After minification 50.4 kB
  • After compression 11.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Firmdale.com needs all CSS files to be minified and compressed as it can save up to 38.9 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (57%)

Requests Now

14

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 14 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Firmdale. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

firmdale.com

firmdale.com

742 ms

www.firmdalehotels.com

www.firmdalehotels.com

3627 ms

normalize.css

normalize.css

618 ms

main.css

main.css

1187 ms

require.js

require.js

842 ms

screen-tablet_portrait.css

screen-tablet_portrait.css

193 ms

screen-tablet_landscape.css

screen-tablet_landscape.css

194 ms

unveil.gif

unveil.gif

190 ms

Logo_tablet_landscape.gif

Logo_tablet_landscape.gif

149 ms

dc.js

dc.js

66 ms

hotjar-45724.js

hotjar-45724.js

123 ms

main.js

main.js

189 ms

2bc69477-90c2-4415-a51f-36e36eee3d5e.woff

2bc69477-90c2-4415-a51f-36e36eee3d5e.woff

827 ms

7194b1a6-135b-4fb6-af44-f5cbf8fcbe04.woff

7194b1a6-135b-4fb6-af44-f5cbf8fcbe04.woff

746 ms

angelina-webfont.woff

angelina-webfont.woff

1431 ms

icomoon.woff

icomoon.woff

1375 ms

__utm.gif

__utm.gif

13 ms

modules-043c1e6abe660c48857202e419ff9d8a.js

modules-043c1e6abe660c48857202e419ff9d8a.js

43 ms

jquery.min.js

jquery.min.js

64 ms

visit-data

visit-data

226 ms

Accessibility Review

firmdale.com accessibility score

100

Accessibility Issues

Best Practices

firmdale.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

firmdale.com SEO score

89

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Firmdale.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Firmdale.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

firmdale.com

Open Graph description is not detected on the main page of Firmdale. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: