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Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

fjord.co.uk

Fjord. The Design & Innovation consultancy.

Page Load Speed

5 sec in total

First Response

99 ms

Resources Loaded

3.9 sec

Page Rendered

964 ms

fjord.co.uk screenshot

About Website

Click here to check amazing Fjord content. Otherwise, check out these important facts you probably never knew about fjord.co.uk

Fjord is a global design and innovation consultancy. We use the power of design to create services people love.

Visit fjord.co.uk

Key Findings

We analyzed Fjord.co.uk page load time and found that the first response time was 99 ms and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

fjord.co.uk performance score

0

Network Requests Diagram

www.fjordnet.com

99 ms

www.fjordnet.com

2450 ms

fonts.css

619 ms

style.css

56 ms

modernizr-2.6.2.min.js

72 ms

Our browser made a total of 61 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Fjord.co.uk, 7% (4 requests) were made to and 5% (3 requests) were made to Stats.g.doubleclick.net. The less responsive or slowest element that took the longest time to load (2.5 sec) relates to the external source Fjordnet.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 567.7 kB (15%)

Content Size

3.7 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Fjord.co.uk main page is 3.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 54.9 kB

  • Original 62.8 kB
  • After minification 42.9 kB
  • After compression 7.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.9 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 54.9 kB or 87% of the original size.

Image Optimization

-6%

Potential reduce by 179.5 kB

  • Original 3.1 MB
  • After minification 3.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fjord images are well optimized though.

JavaScript Optimization

-65%

Potential reduce by 215.6 kB

  • Original 332.9 kB
  • After minification 305.2 kB
  • After compression 117.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 215.6 kB or 65% of the original size.

CSS Optimization

-82%

Potential reduce by 117.7 kB

  • Original 143.3 kB
  • After minification 110.3 kB
  • After compression 25.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fjord.co.uk needs all CSS files to be minified and compressed as it can save up to 117.7 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (30%)

Requests Now

53

After Optimization

37

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 53 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fjord. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.fjordnet.com

www.fjordnet.com

99 ms

www.fjordnet.com

www.fjordnet.com

2450 ms

fonts.css

fonts.css

619 ms

style.css

style.css

56 ms

modernizr-2.6.2.min.js

modernizr-2.6.2.min.js

72 ms

prettyPhoto.css

prettyPhoto.css

71 ms

jquery-1.11.1.min.js

jquery-1.11.1.min.js

97 ms

jquery.prettyPhoto.min.js

jquery.prettyPhoto.min.js

76 ms

jquery.cookie.js

jquery.cookie.js

77 ms

jquery.imagesloaded.min.js

jquery.imagesloaded.min.js

78 ms

matchmedia.js

matchmedia.js

91 ms

isotope-2.0.1.min.js

isotope-2.0.1.min.js

93 ms

share.js

share.js

98 ms

excanvas.js

excanvas.js

104 ms

coolclock.js

coolclock.js

101 ms

slick.min.js

slick.min.js

113 ms

plugins.js

plugins.js

114 ms

init.js

init.js

118 ms

wp-embed.min.js

wp-embed.min.js

120 ms

dc.js

dc.js

243 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

104 ms

ga.js

ga.js

228 ms

Fjord-logo-white-large.png

Fjord-logo-white-large.png

92 ms

white-mobile-menu.png

white-mobile-menu.png

91 ms

arrow_down.png

arrow_down.png

90 ms

firstframe.jpg

firstframe.jpg

629 ms

arrow_down_grey.png

arrow_down_grey.png

91 ms

LS-image-website-frontpage.png

LS-image-website-frontpage.png

626 ms

tile2_l.jpg

tile2_l.jpg

622 ms

tile2_xs.jpg

tile2_xs.jpg

215 ms

fjordnet_frontPgTile-fjTr16.jpg

fjordnet_frontPgTile-fjTr16.jpg

218 ms

fjord_trends-mobile.jpg

fjord_trends-mobile.jpg

216 ms

icontile1_800.png

icontile1_800.png

217 ms

abcweb-copy.jpg

abcweb-copy.jpg

623 ms

Wearables-TileA.jpg

Wearables-TileA.jpg

217 ms

Wearables-MobileImage.jpg

Wearables-MobileImage.jpg

219 ms

Fjord-Fido-LP_1_400x400.jpg

Fjord-Fido-LP_1_400x400.jpg

624 ms

Fjord-Fido-LP_1_640x220.jpg

Fjord-Fido-LP_1_640x220.jpg

621 ms

icontile3_800.png

icontile3_800.png

624 ms

tile7_l.jpg

tile7_l.jpg

631 ms

tile7_xs.jpg

tile7_xs.jpg

625 ms

Owls_400x400.jpg

Owls_400x400.jpg

626 ms

Owls_640x220.jpg

Owls_640x220.jpg

627 ms

right-arrow-white.png

right-arrow-white.png

626 ms

left-arrow-white.png

left-arrow-white.png

627 ms

up-arrow-white.png

up-arrow-white.png

627 ms

down-arrow-white.png

down-arrow-white.png

628 ms

logo-black.png

logo-black.png

628 ms

I+UvX5s7zA==

I+UvX5s7zA==

21 ms

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yKlnFVsEsz6tmzmegsBTcirSP+IrC4m+csqONb5I5kUyj0jmWCnFOOup7eX68AZv1m9hnmX5jJ95fibzfykU6QNeEZyQqIX7WX4inogeZyjg3npWhzPoG8WDGFu+RXC44zHwOubNbqBi+Qo+bzqnvFTVyMAnRfqQ6LCL8enFzos7PfxOyt94oz1o

21 ms

I+UvX5s7zA==

I+UvX5s7zA==

20 ms

E7K33ijPWg=

E7K33ijPWg=

20 ms

bebasneue_bold-webfont.woff

bebasneue_bold-webfont.woff

563 ms

get_tweets.php

get_tweets.php

584 ms

cookiemsg.html

cookiemsg.html

551 ms

ajax-loader.gif

ajax-loader.gif

450 ms

hero_l.jpg

hero_l.jpg

452 ms

arrow-clock-left.png

arrow-clock-left.png

450 ms

arrow-clock-right.png

arrow-clock-right.png

450 ms

__utm.gif

__utm.gif

77 ms

__utm.gif

__utm.gif

70 ms

SEO Factors

fjord.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fjord.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Fjord.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

fjord.co.uk

Open Graph description is not detected on the main page of Fjord. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: