Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 88

    Accessibility

    Visual factors better than
    that of 68% of websites

  • 0

    Best Practices

  • 98

    SEO

    Google-friendlier than
    92% of websites

flip.shop

Flip App: The Shopping Social Network

Page Load Speed

1.4 sec in total

First Response

10 ms

Resources Loaded

481 ms

Page Rendered

903 ms

flip.shop screenshot

About Website

Click here to check amazing Flip content for United States. Otherwise, check out these important facts you probably never knew about flip.shop

Download Flip App for free today to discover, learn & shop your favorite brands all in one place. Share and monetize your video reviews.

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Key Findings

We analyzed Flip.shop page load time and found that the first response time was 10 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

flip.shop performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

78/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

75/100

25%

SI (Speed Index)

Value7.5 s

27/100

10%

TBT (Total Blocking Time)

Value4,920 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.064

97/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

flip.shop

10 ms

flip.shop

105 ms

3d870011c90433df.css

12 ms

polyfills-78c92fac7aa8fdd8.js

19 ms

webpack-07ec4aa740a367f0.js

37 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 57% of them (33 requests) were addressed to the original Flip.shop, 41% (24 requests) were made to D2mdi3i6p4o1s8.cloudfront.net and 2% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (215 ms) relates to the external source D2mdi3i6p4o1s8.cloudfront.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 72.6 kB (42%)

Content Size

172.1 kB

After Optimization

99.5 kB

In fact, the total size of Flip.shop main page is 172.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 109.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 50.7 kB

  • Original 63.1 kB
  • After minification 63.1 kB
  • After compression 12.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 50.7 kB or 80% of the original size.

Image Optimization

-20%

Potential reduce by 22.0 kB

  • Original 109.0 kB
  • After minification 87.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Flip needs image optimization as it can save up to 22.0 kB or 20% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

Requests Breakdown

Number of requests can be reduced by 14 (33%)

Requests Now

42

After Optimization

28

The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Flip. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 15 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

flip.shop accessibility score

88

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

SEO Factors

flip.shop SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Flip.shop can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Flip.shop main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Flip. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: