Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

freepeople.com

Free People - Women’s Boho Clothing & Bohemian Fashion

Page Load Speed

1.9 sec in total

First Response

223 ms

Resources Loaded

1.6 sec

Page Rendered

62 ms

freepeople.com screenshot

About Website

Welcome to freepeople.com homepage info - get ready to check Free People best content for United States right away, or after learning these important things about freepeople.com

Free People Clothing Boutique - The Official Site for Free People Apparel, Accessories and Shoes. Free Shipping Worldwide - See site for details.

Visit freepeople.com

Key Findings

We analyzed Freepeople.com page load time and found that the first response time was 223 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster. This domain responded with an error, which can significantly jeopardize Freepeople.com rating and web reputation

Performance Metrics

freepeople.com performance score

0

Network Requests Diagram

www.freepeople.com

223 ms

captcha.js

259 ms

Our browser made a total of 2 requests to load all elements on the main page. We found that all of those requests were addressed to Freepeople.com and no external sources were called. The less responsive or slowest element that took the longest time to load (259 ms) belongs to the original domain Freepeople.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.0 MB (10%)

Content Size

19.4 MB

After Optimization

17.4 MB

In fact, the total size of Freepeople.com main page is 19.4 MB. This result falls within a vast category (top 1 000 000) of heavyweight, probably not optimized, and thus slow loading web pages. Only 5% of websites need less resources to load. Images take 16.7 MB which makes up the majority of the site volume.

HTML Optimization

-58%

Potential reduce by 2.5 kB

  • Original 4.2 kB
  • After minification 4.2 kB
  • After compression 1.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 2.5 kB or 58% of the original size.

Image Optimization

-0%

Potential reduce by 56.4 kB

  • Original 16.7 MB
  • After minification 16.6 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Free People images are well optimized though.

JavaScript Optimization

-72%

Potential reduce by 1.2 MB

  • Original 1.7 MB
  • After minification 1.7 MB
  • After compression 483.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 1.2 MB or 72% of the original size.

CSS Optimization

-70%

Potential reduce by 717.7 kB

  • Original 1.0 MB
  • After minification 1.0 MB
  • After compression 314.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Freepeople.com needs all CSS files to be minified and compressed as it can save up to 717.7 kB or 70% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

1

After Optimization

1

The browser has sent 1 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Free People. According to our analytics all requests are already optimized.

SEO Factors

freepeople.com SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Freepeople.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Freepeople.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Free People. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: