Report Summary

  • 25

    Performance

    Renders faster than
    45% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

fresh.co.il

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Page Load Speed

3 sec in total

First Response

299 ms

Resources Loaded

2.5 sec

Page Rendered

196 ms

fresh.co.il screenshot

About Website

Click here to check amazing Fresh content for Israel. Otherwise, check out these important facts you probably never knew about fresh.co.il

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Visit fresh.co.il

Key Findings

We analyzed Fresh.co.il page load time and found that the first response time was 299 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

fresh.co.il performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.8 s

55/100

10%

LCP (Largest Contentful Paint)

Value3.9 s

52/100

25%

SI (Speed Index)

Value15.1 s

1/100

10%

TBT (Total Blocking Time)

Value28,010 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.297

40/100

15%

TTI (Time to Interactive)

Value38.7 s

0/100

10%

Network Requests Diagram

fresh.co.il

299 ms

297 ms

vbulletin_global.js

155 ms

vbulletin_menu.js

154 ms

show_ads.js

6 ms

Our browser made a total of 141 requests to load all elements on the main page. We found that 4% of them (6 requests) were addressed to the original Fresh.co.il, 13% (18 requests) were made to S1.2mdn.net and 12% (17 requests) were made to Static.fresh.co.il. The less responsive or slowest element that took the longest time to load (597 ms) relates to the external source Ticker.news.fresh.co.il.

Page Optimization Overview & Recommendations

Page size can be reduced by 597.1 kB (56%)

Content Size

1.1 MB

After Optimization

460.1 kB

In fact, the total size of Fresh.co.il main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 765.4 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 66.1 kB

  • Original 83.7 kB
  • After minification 78.1 kB
  • After compression 17.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 66.1 kB or 79% of the original size.

Image Optimization

-9%

Potential reduce by 17.5 kB

  • Original 198.9 kB
  • After minification 181.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Fresh images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 505.9 kB

  • Original 765.4 kB
  • After minification 728.1 kB
  • After compression 259.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 505.9 kB or 66% of the original size.

CSS Optimization

-83%

Potential reduce by 7.6 kB

  • Original 9.2 kB
  • After minification 9.2 kB
  • After compression 1.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Fresh.co.il needs all CSS files to be minified and compressed as it can save up to 7.6 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 91 (66%)

Requests Now

137

After Optimization

46

The browser has sent 137 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Fresh. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 49 to 1 for JavaScripts and as a result speed up the page load time.

Accessibility Review

fresh.co.il accessibility score

72

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

fresh.co.il best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

High

Browser errors were logged to the console

SEO Factors

fresh.co.il SEO score

62

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    HE

  • Encoding

    ISO-8859-8-I

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Fresh.co.il can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is . Our system also found out that Fresh.co.il main page’s claimed encoding is iso-8859-8-i. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph description is not detected on the main page of Fresh. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: