7 sec in total
2.2 sec
4.5 sec
263 ms
Click here to check amazing Shop Fairtrade content for United Kingdom. Otherwise, check out these important facts you probably never knew about shop.fairtrade.org.uk
Visit shop.fairtrade.org.ukWe analyzed Shop.fairtrade.org.uk page load time and found that the first response time was 2.2 sec and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster. This domain responded with an error, which can significantly jeopardize Shop.fairtrade.org.uk rating and web reputation
shop.fairtrade.org.uk performance score
2212 ms
134 ms
338 ms
227 ms
347 ms
Our browser made a total of 42 requests to load all elements on the main page. We found that 83% of them (35 requests) were addressed to the original Shop.fairtrade.org.uk, 10% (4 requests) were made to Google-analytics.com and 7% (3 requests) were made to Fast.fonts.net. The less responsive or slowest element that took the longest time to load (2.2 sec) belongs to the original domain Shop.fairtrade.org.uk.
Page size can be reduced by 296.5 kB (53%)
555.4 kB
258.9 kB
In fact, the total size of Shop.fairtrade.org.uk main page is 555.4 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 247.4 kB which makes up the majority of the site volume.
Potential reduce by 21.7 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 4.0 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 21.7 kB or 76% of the original size.
Potential reduce by 60.9 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop Fairtrade needs image optimization as it can save up to 60.9 kB or 25% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.
Potential reduce by 32.0 kB
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 46% of the original size.
Potential reduce by 181.8 kB
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.fairtrade.org.uk needs all CSS files to be minified and compressed as it can save up to 181.8 kB or 87% of the original size.
Number of requests can be reduced by 17 (46%)
37
20
The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Fairtrade. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 6 to 1 for CSS and as a result speed up the page load time.
shop.fairtrade.org.uk
2212 ms
172b52be-8db6-49e2-8c5e-5a251f8aa6fd.css
134 ms
styles.css
338 ms
jkmegamenu.css
227 ms
jquery-ui-1.10.0.custom.min.css
347 ms
nivo-slider.css
229 ms
default.css
234 ms
dmxieysy07ufnsuhw2pvqsuqhthqbfhtxszegixsfum1.js
861 ms
0000162.jpeg
244 ms
0000221.jpeg
849 ms
0000417_schools_375.jpg
205 ms
0000423_merchandise_375.jpeg
276 ms
0000281_support-our-work_375.jpeg
438 ms
4021a3b9-f782-438b-aeb4-c008109a8b64.woff
141 ms
LogoHeader.png
454 ms
VeneerLowRes-webfont.woff
328 ms
search_icon.png
339 ms
loading.gif
381 ms
Icn_Facebook.png
408 ms
Icn_Pinterest.png
421 ms
Icn_Twitter.png
465 ms
Icn_YouTube.png
511 ms
Visit_C.png
748 ms
SignUp_C.png
759 ms
GetInvolved_C.png
756 ms
FooterCards.gif
743 ms
analytics.js
92 ms
ga.js
95 ms
bg_sub_Top.png
636 ms
bg_sub_left.png
748 ms
ui-bg_flat_75_ffffff_40x100.png
751 ms
ui-icons_222222_256x240.png
763 ms
ui-bg_highlight-soft_75_cccccc_1x100.png
761 ms
ui-bg_glass_75_e6e6e6_1x400.png
765 ms
ui-icons_888888_256x240.png
818 ms
ui-bg_flat_0_aaaaaa_40x100.png
853 ms
c5749443-93da-4592-b794-42f28d62ef72.woff
63 ms
collect
33 ms
__utm.gif
13 ms
VeneerLowRes-webfont.ttf
1013 ms
arrows.png
124 ms
bullets.png
118 ms
shop.fairtrade.org.uk SEO score
EN
N/A
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.fairtrade.org.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shop.fairtrade.org.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
shop.fairtrade.org.uk
Open Graph description is not detected on the main page of Shop Fairtrade. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: