Tools & Wizards About Us
kidscarsdirect.com screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

kidscarsdirect.com

Kids Cars Direct browse our store for great value cars for kids.

Page Load Speed

4.4 sec in total

First Response

712 ms

Resources Loaded

2.5 sec

Page Rendered

1.2 sec

kidscarsdirect.com screenshot

About Website

Welcome to kidscarsdirect.com homepage info - get ready to check Kids Cars Direct best content for United Kingdom right away, or after learning these important things about kidscarsdirect.com

Looking for ride on cars for children? Kids Cars Direct have a great range of licensed products available at great prices. Order Now & get Free Delivery*

Visit kidscarsdirect.com

Key Findings

We analyzed Kidscarsdirect.com page load time and found that the first response time was 712 ms and then it took 3.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

kidscarsdirect.com performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.9 s

11/100

10%

LCP (Largest Contentful Paint)

Value20.4 s

0/100

25%

SI (Speed Index)

Value11.6 s

5/100

10%

TBT (Total Blocking Time)

Value160 ms

94/100

30%

CLS (Cumulative Layout Shift)

Value0.083

94/100

15%

TTI (Time to Interactive)

Value20.2 s

2/100

10%

Network Requests Diagram

712 ms

trustlogo.js

37 ms

stylesheet.css

444 ms

stylesheet_comodologos.css

177 ms

stylesheet_css_buttons.css

180 ms

Our browser made a total of 35 requests to load all elements on the main page. We found that 77% of them (27 requests) were addressed to the original Kidscarsdirect.com, 6% (2 requests) were made to Trustlogo.com and 6% (2 requests) were made to Seal.globalsign.com. The less responsive or slowest element that took the longest time to load (712 ms) belongs to the original domain Kidscarsdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 70.5 kB (15%)

Content Size

468.7 kB

After Optimization

398.2 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kidscarsdirect.com main page is 468.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 373.6 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 19.3 kB

  • Original 24.2 kB
  • After minification 19.0 kB
  • After compression 4.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 5.2 kB, which is 21% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.3 kB or 80% of the original size.

Image Optimization

-3%

Potential reduce by 9.6 kB

  • Original 373.6 kB
  • After minification 364.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kids Cars Direct images are well optimized though.

JavaScript Optimization

-30%

Potential reduce by 9.6 kB

  • Original 32.0 kB
  • After minification 32.0 kB
  • After compression 22.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.6 kB or 30% of the original size.

CSS Optimization

-82%

Potential reduce by 32.0 kB

  • Original 38.9 kB
  • After minification 26.0 kB
  • After compression 6.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kidscarsdirect.com needs all CSS files to be minified and compressed as it can save up to 32.0 kB or 82% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (18%)

Requests Now

33

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kids Cars Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

712 ms

trustlogo.js

trustlogo.js

37 ms

stylesheet.css

stylesheet.css

444 ms

stylesheet_comodologos.css

stylesheet_comodologos.css

177 ms

stylesheet_css_buttons.css

stylesheet_css_buttons.css

180 ms

stylesheet_header_menu.css

stylesheet_header_menu.css

263 ms

trustlogo.js

trustlogo.js

108 ms

gs_image_130-65_en.js

gs_image_130-65_en.js

29 ms

gs_noscript_130-65_en.gif

gs_noscript_130-65_en.gif

41 ms

body_bg.png

body_bg.png

113 ms

banner-normal-2015.jpg

banner-normal-2015.jpg

586 ms

tab-bar.jpg

tab-bar.jpg

172 ms

manufacturers.jpg

manufacturers.jpg

392 ms

left_categories_top.jpg

left_categories_top.jpg

113 ms

categories_header.gif

categories_header.gif

177 ms

dotted_line.gif

dotted_line.gif

196 ms

button_login.gif

button_login.gif

196 ms

product-page-bg.jpg

product-page-bg.jpg

255 ms

home-page-top-text.jpg

home-page-top-text.jpg

373 ms

webpack-pic-with-banner.jpg

webpack-pic-with-banner.jpg

496 ms

home-page-cat-licensed.jpg

home-page-cat-licensed.jpg

498 ms

home-page-cat-budget.jpg

home-page-cat-budget.jpg

426 ms

home-page-cat-rem-con.jpg

home-page-cat-rem-con.jpg

561 ms

home-page-cat-opening-doors.jpg

home-page-cat-opening-doors.jpg

476 ms

home-page-cat-6-volt.jpg

home-page-cat-6-volt.jpg

621 ms

home-page-cat-12-volt.jpg

home-page-cat-12-volt.jpg

575 ms

footer-truck.jpg

footer-truck.jpg

588 ms

footer-ssl.jpg

footer-ssl.jpg

594 ms

footer-cc.jpg

footer-cc.jpg

661 ms

footer-google.jpg

footer-google.jpg

663 ms

footer-sage.jpg

footer-sage.jpg

667 ms

ga.js

ga.js

23 ms

siteSeal.do

siteSeal.do

571 ms

__utm.gif

__utm.gif

17 ms

siteSealImage.do

siteSealImage.do

187 ms

Accessibility Review

kidscarsdirect.com accessibility score

74

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[role]s do not have all required [aria-*] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

kidscarsdirect.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

kidscarsdirect.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kidscarsdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kidscarsdirect.com main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

kidscarsdirect.com

Open Graph description is not detected on the main page of Kids Cars Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: