Tools & Wizards About Us
kogan.com.au screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 65

    Accessibility

    Visual factors better than
    that of 31% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 81

    SEO

    Google-friendlier than
    43% of websites

kogan.com.au

Kogan.com | Australia's Premier Shopping Destination

Page Load Speed

90.2 sec in total

First Response

214 ms

Resources Loaded

66.7 sec

Page Rendered

23.3 sec

kogan.com.au screenshot

About Website

Visit kogan.com.au now to see the best up-to-date Kogan content and also check out these interesting facts you probably never knew about kogan.com.au

Kogan.com is Australia's premier online shopping destination, offering amazing deals on TVs, tech, homewares, fitness, fashion, tools, outdoor and more!

Visit kogan.com.au

Key Findings

We analyzed Kogan.com.au page load time and found that the first response time was 214 ms and then it took 90 sec to load all DOM resources and completely render a web page. This is an excellent result, as only a small number of websites can load faster. Unfortunately, there were 34 request timeouts, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

kogan.com.au performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value3,250 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.007

100/100

15%

TTI (Time to Interactive)

Value23.7 s

1/100

10%

Network Requests Diagram

kogan.com.au

214 ms

2616 ms

49584781.js

2617 ms

modernizr.6a33407cb7db.js

4541 ms

styles.1064deec7e24.css

5157 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Kogan.com.au, 36% (27 requests) were made to Images.kogan.com and 19% (14 requests) were made to Static.kogan.com. The less responsive or slowest element that took the longest time to load (35.8 sec) relates to the external source Assets.kogan.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 643.4 kB (67%)

Content Size

961.7 kB

After Optimization

318.3 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Kogan.com.au main page is 961.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. CSS take 421.5 kB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 263.3 kB

  • Original 313.4 kB
  • After minification 304.8 kB
  • After compression 50.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 263.3 kB or 84% of the original size.

Image Optimization

-9%

Potential reduce by 10.9 kB

  • Original 127.5 kB
  • After minification 116.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Kogan images are well optimized though.

JavaScript Optimization

-7%

Potential reduce by 6.8 kB

  • Original 99.3 kB
  • After minification 99.2 kB
  • After compression 92.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-86%

Potential reduce by 362.4 kB

  • Original 421.5 kB
  • After minification 359.2 kB
  • After compression 59.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Kogan.com.au needs all CSS files to be minified and compressed as it can save up to 362.4 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 17 (46%)

Requests Now

37

After Optimization

20

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 37 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Kogan. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

kogan.com.au

kogan.com.au

214 ms

2616 ms

49584781.js

49584781.js

2617 ms

modernizr.6a33407cb7db.js

modernizr.6a33407cb7db.js

4541 ms

styles.1064deec7e24.css

styles.1064deec7e24.css

5157 ms

legacy-styles.dd0b128b1622.css

legacy-styles.dd0b128b1622.css

4277 ms

Footer.c112c545e874.css

Footer.c112c545e874.css

5143 ms

HeaderContainer.e5ecb6b12dc9.css

HeaderContainer.e5ecb6b12dc9.css

6030 ms

Homepage.e2be7a606e75.css

Homepage.e2be7a606e75.css

6002 ms

api.js

api.js

6782 ms

vendor.301e1cf1623c.js

vendor.301e1cf1623c.js

6699 ms

loader.f542a210cd3f.js

loader.f542a210cd3f.js

6606 ms

ld.js

ld.js

6606 ms

conversion.js

conversion.js

5978 ms

analytics.js

analytics.js

4013 ms

mixpanel-2-latest.min.js

mixpanel-2-latest.min.js

13208 ms

fbevents.js

fbevents.js

8405 ms

KAU-NEWTVS-homepage-tile.png

KAU-NEWTVS-homepage-tile.png

10774 ms

qantas-logo.png

qantas-logo.png

12887 ms

money-back-icon.png

money-back-icon.png

12691 ms

million-shipped-icon.png

million-shipped-icon.png

12887 ms

premier-shopping-icon.png

premier-shopping-icon.png

12887 ms

HelpCentre.png

HelpCentre.png

35847 ms

kogan-logo.eac8023e4ee1.png

kogan-logo.eac8023e4ee1.png

1084 ms

KAU-AGORA8-homepage-tile.png

KAU-AGORA8-homepage-tile.png

12936 ms

KAU-LEDTVS-homepage-tilev2.png

KAU-LEDTVS-homepage-tilev2.png

35846 ms

KAU-IPHONE7v2-homepage-tile.png

KAU-IPHONE7v2-homepage-tile.png

35846 ms

KAU-S8-homepage-tile.png

KAU-S8-homepage-tile.png

35789 ms

KAU_KI_60_homepage-tile.png

KAU_KI_60_homepage-tile.png

35789 ms

KAU-QANTASMILLION-homepage-tile.png

KAU-QANTASMILLION-homepage-tile.png

35790 ms

170901_KMBB_60GB_HOMEPAGE_TILE.png

170901_KMBB_60GB_HOMEPAGE_TILE.png

35789 ms

KAU-Sheridan-homepage-tile.png

KAU-Sheridan-homepage-tile.png

35789 ms

KAU-CURVEDTV-homepage-tile.png

KAU-CURVEDTV-homepage-tile.png

35789 ms

KAU-KITCHENv2-homepage-tile.png

KAU-KITCHENv2-homepage-tile.png

35790 ms

KAU-ASICS-homepage-tile.png

KAU-ASICS-homepage-tile.png

35790 ms

KAU-TRAVEL2-homepage-tile.png

KAU-TRAVEL2-homepage-tile.png

35789 ms

KM_PRODUCT_IMAGE1v5.jpg

KM_PRODUCT_IMAGE1v5.jpg

35635 ms

KAU-FIDGET-homepage-tile.png

KAU-FIDGET-homepage-tile.png

35551 ms

KHGOOGHOMWHT_1.jpg

KHGOOGHOMWHT_1.jpg

35597 ms

ORMSK3DBLKA_1.jpg

ORMSK3DBLKA_1.jpg

35597 ms

KAU-PRESALE-homepage-tile.png

KAU-PRESALE-homepage-tile.png

35596 ms

KASPRYMOP3A.jpg

KASPRYMOP3A.jpg

35597 ms

KAU-S7-homepage-tilev2.png

KAU-S7-homepage-tilev2.png

35566 ms

KAU-REFURBDJI-homepage-tile.png

KAU-REFURBDJI-homepage-tile.png

35538 ms

KACBL10LT3D.jpg

KACBL10LT3D.jpg

35538 ms

HOMEPAGE_TILE_ReferaFriend.png

HOMEPAGE_TILE_ReferaFriend.png

35538 ms

KALED55KU8000SZA_V2.jpg

KALED55KU8000SZA_V2.jpg

35539 ms

KAU_SIDEBAR_SHEETS_160x600.jpg

KAU_SIDEBAR_SHEETS_160x600.jpg

35538 ms

gtm.js

gtm.js

34519 ms

icomoon.8f9abcd641da.woff

icomoon.8f9abcd641da.woff

6793 ms

collect

collect

5554 ms

collect

collect

28546 ms

collect

collect

28476 ms

flags.9d2c940b5801.png

flags.9d2c940b5801.png

5515 ms

Gotham-Medium.a7391c493a80.woff

Gotham-Medium.a7391c493a80.woff

4744 ms

base.462f76f9e88d87be9a29.js

base.462f76f9e88d87be9a29.js

3297 ms

HomepageApp.deb0d0e22e304fe69661.js

HomepageApp.deb0d0e22e304fe69661.js

2997 ms

recaptcha__en.js

recaptcha__en.js

26603 ms

1062831617121567

1062831617121567

26047 ms

ec.js

ec.js

21448 ms

20338 ms

19371 ms

0 ms

16324 ms

0 ms

15517 ms

20947 ms

17410 ms

16007 ms

bk-coretag.js

bk-coretag.js

12426 ms

SHD-SK86DD762_1.jpg

SHD-SK86DD762_1.jpg

7119 ms

6503 ms

KATBH8PORBA_1.jpg

KATBH8PORBA_1.jpg

1447 ms

182 ms

event

event

1832 ms

Accessibility Review

kogan.com.au accessibility score

65

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

High

ARIA input fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Form elements do not have associated labels

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best Practices

kogan.com.au best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

kogan.com.au SEO score

81

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Kogan.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Kogan.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

kogan.com.au

Open Graph data is detected on the main page of Kogan. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: