Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 55

    Accessibility

    Visual factors better than
    that of 23% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

novogod-shop.ru

Интернет магазин НовогодШоп - Большой выбор искусственных елок, мишуры и дождя, елочных новогодних игрушек на Новый год

Page Load Speed

7.8 sec in total

First Response

405 ms

Resources Loaded

7.1 sec

Page Rendered

332 ms

novogod-shop.ru screenshot

About Website

Visit novogod-shop.ru now to see the best up-to-date Novogod Shop content for Russia and also check out these interesting facts you probably never knew about novogod-shop.ru

Магазин НовогодШоп предлагает вам искусственные елки, ели, гирлянды, мишуру, елочные и новогодние игрушки с доставкой на дом. Большой ассортимент и низкие цены.

Visit novogod-shop.ru

Key Findings

We analyzed Novogod-shop.ru page load time and found that the first response time was 405 ms and then it took 7.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

novogod-shop.ru performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.9 s

1/100

10%

LCP (Largest Contentful Paint)

Value10.6 s

0/100

25%

SI (Speed Index)

Value17.9 s

0/100

10%

TBT (Total Blocking Time)

Value2,510 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.095

91/100

15%

TTI (Time to Interactive)

Value22.3 s

1/100

10%

Network Requests Diagram

novogod-shop.ru

405 ms

novogod-shop.ru

3498 ms

thickbox.css

398 ms

new.css

534 ms

data_navigator.css

536 ms

Our browser made a total of 130 requests to load all elements on the main page. We found that 88% of them (114 requests) were addressed to the original Novogod-shop.ru, 3% (4 requests) were made to Top-fwz1.mail.ru and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (3.5 sec) belongs to the original domain Novogod-shop.ru.

Page Optimization Overview & Recommendations

Page size can be reduced by 554.3 kB (35%)

Content Size

1.6 MB

After Optimization

1.0 MB

In fact, the total size of Novogod-shop.ru main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 815.5 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 339.1 kB

  • Original 371.8 kB
  • After minification 316.2 kB
  • After compression 32.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 55.6 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 339.1 kB or 91% of the original size.

Image Optimization

-17%

Potential reduce by 142.3 kB

  • Original 815.5 kB
  • After minification 673.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Novogod Shop needs image optimization as it can save up to 142.3 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-19%

Potential reduce by 72.9 kB

  • Original 383.8 kB
  • After minification 383.8 kB
  • After compression 310.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 72.9 kB or 19% of the original size.

Requests Breakdown

Number of requests can be reduced by 64 (50%)

Requests Now

127

After Optimization

63

The browser has sent 127 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Novogod Shop. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 32 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

novogod-shop.ru accessibility score

55

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

novogod-shop.ru best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

novogod-shop.ru SEO score

83

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Document uses plugins

Language and Encoding

  • Language Detected

    RU

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Novogod-shop.ru can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Novogod-shop.ru main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph data is detected on the main page of Novogod Shop. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: