Tools & Wizards About Us
redken.it screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 48% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

redken.it

Hair Colour, Hair Care & Hair Styling Products | Redken

Page Load Speed

3.5 sec in total

First Response

738 ms

Resources Loaded

2.6 sec

Page Rendered

145 ms

redken.it screenshot

About Website

Welcome to redken.it homepage info - get ready to check Redken best content for Italy right away, or after learning these important things about redken.it

Browse our range of professional hair colour, hair care & hair styling products. Discover conditioners, shampoos, hair masks, dry shampoos, hair dyes & more.

Visit redken.it

Key Findings

We analyzed Redken.it page load time and found that the first response time was 738 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

redken.it performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value14.0 s

0/100

25%

SI (Speed Index)

Value16.3 s

0/100

10%

TBT (Total Blocking Time)

Value11,820 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.11

87/100

15%

TTI (Time to Interactive)

Value19.5 s

2/100

10%

Network Requests Diagram

redken.it

738 ms

it-styles_2.css

16 ms

base.css

30 ms

thickbox.css

28 ms

captionimages.css

22 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 86% of them (79 requests) were addressed to the original Redken.it, 3% (3 requests) were made to Google-analytics.com and 2% (2 requests) were made to Libs.coremetrics.com. The less responsive or slowest element that took the longest time to load (738 ms) belongs to the original domain Redken.it.

Page Optimization Overview & Recommendations

Page size can be reduced by 969.8 kB (33%)

Content Size

2.9 MB

After Optimization

1.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Redken.it main page is 2.9 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-73%

Potential reduce by 75.0 kB

  • Original 102.4 kB
  • After minification 98.0 kB
  • After compression 27.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 75.0 kB or 73% of the original size.

Image Optimization

-1%

Potential reduce by 14.3 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Redken images are well optimized though.

JavaScript Optimization

-78%

Potential reduce by 717.4 kB

  • Original 916.6 kB
  • After minification 710.7 kB
  • After compression 199.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 717.4 kB or 78% of the original size.

CSS Optimization

-74%

Potential reduce by 163.1 kB

  • Original 218.9 kB
  • After minification 203.8 kB
  • After compression 55.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Redken.it needs all CSS files to be minified and compressed as it can save up to 163.1 kB or 74% of the original size.

Requests Breakdown

Number of requests can be reduced by 57 (70%)

Requests Now

82

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 82 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Redken. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 31 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

redken.it

redken.it

738 ms

it-styles_2.css

it-styles_2.css

16 ms

base.css

base.css

30 ms

thickbox.css

thickbox.css

28 ms

captionimages.css

captionimages.css

22 ms

knockout-font.css

knockout-font.css

45 ms

main.css

main.css

58 ms

main2.css

main2.css

88 ms

uniform_default.css

uniform_default.css

35 ms

layout.css

layout.css

38 ms

jquery.min.js

jquery.min.js

30 ms

cookiecontrol-4.3-min.js

cookiecontrol-4.3-min.js

34 ms

jquery_simplemodal.js

jquery_simplemodal.js

64 ms

jcarousellite_pack.js

jcarousellite_pack.js

43 ms

jquery_hoverIntent_minified.js

jquery_hoverIntent_minified.js

46 ms

jquery_uniform.js

jquery_uniform.js

62 ms

jquery_touchSwipe.js

jquery_touchSwipe.js

63 ms

analytics.js

analytics.js

61 ms

main.js

main.js

71 ms

pulse.js

pulse.js

68 ms

timer.js

timer.js

67 ms

biilboard.js

biilboard.js

72 ms

WebResource.axd

WebResource.axd

69 ms

WebResource.axd

WebResource.axd

71 ms

WebResource.axd

WebResource.axd

74 ms

ScriptResource.axd

ScriptResource.axd

79 ms

ScriptResource.axd

ScriptResource.axd

77 ms

ScriptResource.axd

ScriptResource.axd

75 ms

ScriptResource.axd

ScriptResource.axd

77 ms

ScriptResource.axd

ScriptResource.axd

78 ms

ScriptResource.axd

ScriptResource.axd

80 ms

ScriptResource.axd

ScriptResource.axd

80 ms

ScriptResource.axd

ScriptResource.axd

86 ms

ScriptResource.axd

ScriptResource.axd

87 ms

thickbox.js

thickbox.js

101 ms

BasepageBody_PageEnd.js

BasepageBody_PageEnd.js

96 ms

error-404

error-404

447 ms

redken_logo.png

redken_logo.png

39 ms

dropdown_thumbnail_chiara.jpg

dropdown_thumbnail_chiara.jpg

37 ms

products.png

products.png

38 ms

salonnav.jpg

salonnav.jpg

39 ms

icon_viewfinder_la.png

icon_viewfinder_la.png

37 ms

CURVACEOUS_Website_Consumer_Billboard_1280x800.jpg

CURVACEOUS_Website_Consumer_Billboard_1280x800.jpg

51 ms

icon_viewfinder_la.png

icon_viewfinder_la.png

51 ms

icon_viewfinder_la.png

icon_viewfinder_la.png

55 ms

icon_viewfinder_sm.png

icon_viewfinder_sm.png

52 ms

icon_viewfinder_la.png

icon_viewfinder_la.png

53 ms

icon_viewfinder_la.png

icon_viewfinder_la.png

52 ms

icon_viewfinder_la.png

icon_viewfinder_la.png

53 ms

icon_viewfinder_la.png

icon_viewfinder_la.png

54 ms

icon_viewfinder_la_dark.png

icon_viewfinder_la_dark.png

73 ms

arrow_cara_left.png

arrow_cara_left.png

66 ms

New_Blur_home_small_features.jpg

New_Blur_home_small_features.jpg

72 ms

home_sm_flex.jpg

home_sm_flex.jpg

73 ms

smfeat_salonfinder_it.jpg

smfeat_salonfinder_it.jpg

113 ms

arrow_cara_right.png

arrow_cara_right.png

66 ms

icon_fb.png

icon_fb.png

73 ms

icon_twitter.png

icon_twitter.png

113 ms

icon_youtube.jpg

icon_youtube.jpg

82 ms

icon_instagram.png

icon_instagram.png

80 ms

gtm.js

gtm.js

70 ms

icon_search.png

icon_search.png

68 ms

dropdown_gradient.jpg

dropdown_gradient.jpg

36 ms

bg_cara_vert_grad.png

bg_cara_vert_grad.png

56 ms

cara_tab.png

cara_tab.png

56 ms

bg_cara_grad_left.png

bg_cara_grad_left.png

54 ms

bg_cara_grad_right.png

bg_cara_grad_right.png

54 ms

m+wnSzZHcg==

m+wnSzZHcg==

4 ms

all.js

all.js

76 ms

error-404

error-404

408 ms

ga.js

ga.js

30 ms

eluminate.js

eluminate.js

80 ms

SUKI_Website_Consumer_Billboard_1280x800.jpg

SUKI_Website_Consumer_Billboard_1280x800.jpg

37 ms

GlowDry_Website_Consumer_Billboard_1280x800.jpg

GlowDry_Website_Consumer_Billboard_1280x800.jpg

61 ms

FrizzDismiss_Billboard_1280.jpg

FrizzDismiss_Billboard_1280.jpg

37 ms

Front_Row_Website_Consumer_Billboard_1280x800.jpg

Front_Row_Website_Consumer_Billboard_1280x800.jpg

35 ms

Extreme_home_lg_features_1280.jpg

Extreme_home_lg_features_1280.jpg

34 ms

cover_ultra_rich.jpg

cover_ultra_rich.jpg

140 ms

Cerafill14_Bilboard.jpg

Cerafill14_Bilboard.jpg

78 ms

Styling_Website_Consumer_Billboard_1280x800.jpg

Styling_Website_Consumer_Billboard_1280x800.jpg

536 ms

loadingAnimation.gif

loadingAnimation.gif

61 ms

__utm.gif

__utm.gif

36 ms

__utm.gif

__utm.gif

29 ms

121 ms

90302258.js

90302258.js

180 ms

cookie-id.js

cookie-id.js

86 ms

xd_arbiter.php

xd_arbiter.php

59 ms

xd_arbiter.php

xd_arbiter.php

112 ms

error-404

error-404

382 ms

billboard_nav_button.png

billboard_nav_button.png

20 ms

home_sm_flex.jpg

home_sm_flex.jpg

9 ms

error-404

error-404

358 ms

Accessibility Review

redken.it accessibility score

79

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

redken.it best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

redken.it SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    IT

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Redken.it can be misinterpreted by Google and other search engines. Our service has detected that Italian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Redken.it main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

redken.it

Open Graph description is not detected on the main page of Redken. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: