3.1 sec in total
42 ms
1.4 sec
1.6 sec
Welcome to selfridges.com homepage info - get ready to check Selfridges best content for Japan right away, or after learning these important things about selfridges.com
Voted the best department store in the world, Selfridges has all the latest designer collections, must-have toys & gifts for all the family.
Visit selfridges.comWe analyzed Selfridges.com page load time and found that the first response time was 42 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.
selfridges.com performance score
name
value
score
weighting
Value4.3 s
18/100
10%
Value7.4 s
4/100
25%
Value11.7 s
4/100
10%
Value6,610 ms
0/100
30%
Value0
100/100
15%
Value22.4 s
1/100
10%
42 ms
83 ms
75 ms
28 ms
23 ms
Our browser made a total of 46 requests to load all elements on the main page. We found that 30% of them (14 requests) were addressed to the original Selfridges.com, 57% (26 requests) were made to Images.selfridges.com and 4% (2 requests) were made to Mf.selfridges.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Images.selfridges.com.
Page size can be reduced by 447.2 kB (36%)
1.2 MB
793.1 kB
In fact, the total size of Selfridges.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 674.5 kB which makes up the majority of the site volume.
Potential reduce by 446.6 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 446.6 kB or 87% of the original size.
Potential reduce by 0 B
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Selfridges images are well optimized though.
Potential reduce by 502 B
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 127 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Selfridges.com has all CSS files already compressed.
Number of requests can be reduced by 6 (17%)
36
30
The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Selfridges. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.
selfridges.com
42 ms
selfridges.com
83 ms
75 ms
named-register-6.8.3.js
28 ms
system.js
23 ms
amd.js
28 ms
43B6FBF0_cx-mf-app-bundle.css
55 ms
retailercall.js
115 ms
43B6FBF0_cx-mf-app-bundle.js
116 ms
utag.js
181 ms
240427_PRADA_BEAUTY_MM_CS
244 ms
240411_INTL_MOTHERS_DAY_MM_CS_WOMENSWEAR
228 ms
240503_PRADA_MW_MM
190 ms
240411_INTL_MOTHERS_DAY_MM_CS_BAGS
227 ms
240502_SHOE_PROMO_MM_CS
325 ms
240411_INTL_MOTHERS_DAY_MM_CS_BEAUTY
236 ms
240328_KIDS_OUTDOOR_MM_CS
341 ms
240411_INTL_MOTHERS_DAY_MM_CS_HOME
331 ms
240411_INTL_MOTHERS_DAY_MM_CS_FOOD
988 ms
240411_INTL_MOTHERS_DAY_MM_CS_JEWELLERY
325 ms
240411_INTL_MOTHERS_DAY_MM_CS_BAGS2
350 ms
240427_JIMMY_CHOO_BAGS_MM_CS
402 ms
240209_PE_SNAPBACK_MM_CS
338 ms
240215_CELEBRATES_MOTHERS_HP_HERO_CAROUSEL_MOBILE
445 ms
240503_PRADA_HOMEPAGE_HERO
796 ms
240422_HP_UPDATE_1_HERO_CAROUSEL_MOBILE
482 ms
240422_HP_UPDATE_EDITORIAL_HIGHLIGHT_1
592 ms
240424_TRIBEBAGS_EDITORIAL_HIGHLIGHT_MAIN
530 ms
240422_HOME_HP_BANNER_UPDATE_MOBILE
546 ms
240408_HP_ME_UPDATE_HERO_WW
583 ms
230724_HP_MOBILE_BANNER_UNLOCKED_(1)
665 ms
230108_RTV_HERO_TOP_REASONS_TO_VISIT_ASSET_UPDATE_HP_ASSET
646 ms
2209_HP_Event_02
717 ms
2209_HP_Event_03
698 ms
2209_HP_Event_04
776 ms
Marketing_Pop_Up_logo
1014 ms
sprite.svg
121 ms
selfridges-logo.svg
133 ms
Avalon-Demi-webfont_106a5b9c580740739e7b.woff
6 ms
Avalon-Demi-webfont.woff
54 ms
DINNextLTW05-Light.woff
72 ms
main.js
12 ms
sprite.svg
32 ms
sprite.svg
46 ms
sprite.svg
19 ms
sprite.svg
44 ms
selfridges.com accessibility score
Navigation
These are opportunities to improve keyboard navigation in your application.
Impact
Issue
Heading elements are not in a sequentially-descending order
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Links do not have a discernible name
selfridges.com best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Page has valid source maps
selfridges.com SEO score
Crawling and Indexing
To appear in search results, crawlers need access to your app.
Impact
Issue
Links are not crawlable
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
Tap targets are not sized appropriately
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Selfridges.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Selfridges.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
selfridges.com
Open Graph data is detected on the main page of Selfridges. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: