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webrand.co.nz screenshot

Report Summary

  • 14

    Performance

    Renders faster than
    26% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 36% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

webrand.co.nz

New Zealand SEO & Web Design Company | WeBrand

Page Load Speed

1.8 sec in total

First Response

40 ms

Resources Loaded

1.3 sec

Page Rendered

404 ms

webrand.co.nz screenshot

About Website

Welcome to webrand.co.nz homepage info - get ready to check We Brand best content right away, or after learning these important things about webrand.co.nz

Your local website design company. We offer professional SEO services and web design to help New Zealand businesses to conquer the web.

Visit webrand.co.nz

Key Findings

We analyzed Webrand.co.nz page load time and found that the first response time was 40 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

webrand.co.nz performance score

14

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.7 s

12/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value11.7 s

4/100

10%

TBT (Total Blocking Time)

Value1,980 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.203

61/100

15%

TTI (Time to Interactive)

Value16.0 s

6/100

10%

Network Requests Diagram

webrand.co.nz

40 ms

webrand.co.nz

104 ms

css

103 ms

86d5509e9bc311d48aa1e02164e09db4.css

44 ms

js

656 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 58% of them (31 requests) were addressed to the original Webrand.co.nz, 21% (11 requests) were made to Fonts.gstatic.com and 8% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (700 ms) belongs to the original domain Webrand.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 94.8 kB (16%)

Content Size

595.8 kB

After Optimization

501.0 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Webrand.co.nz main page is 595.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 246.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 90.2 kB

  • Original 111.5 kB
  • After minification 110.7 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 90.2 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 3.4 kB

  • Original 246.5 kB
  • After minification 243.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. We Brand images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.1 kB

  • Original 237.8 kB
  • After minification 237.8 kB
  • After compression 236.7 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 10 (29%)

Requests Now

35

After Optimization

25

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 35 CSS, Javascripts, AJAX and image requests in order to completely render the main page of We Brand. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

webrand.co.nz

webrand.co.nz

40 ms

webrand.co.nz

webrand.co.nz

104 ms

css

css

103 ms

86d5509e9bc311d48aa1e02164e09db4.css

86d5509e9bc311d48aa1e02164e09db4.css

44 ms

js

js

656 ms

jquery-1.12.4.js

jquery-1.12.4.js

35 ms

api.js

api.js

150 ms

21eea9bf92da3a3e50bf9175d4673b55.js

21eea9bf92da3a3e50bf9175d4673b55.js

151 ms

analytics.js

analytics.js

569 ms

gtm.js

gtm.js

552 ms

lazyload-8.15.2.min.js

lazyload-8.15.2.min.js

700 ms

fbevents.js

fbevents.js

563 ms

webrand_logo.png

webrand_logo.png

558 ms

sticky-logo.png

sticky-logo.png

543 ms

slider-2_02.jpg

slider-2_02.jpg

559 ms

blog03.jpg

blog03.jpg

559 ms

blx-p04.jpg

blx-p04.jpg

559 ms

blx-s-p08.jpg

blx-s-p08.jpg

559 ms

blx-s-p15.jpg

blx-s-p15.jpg

619 ms

NNZ_Breakthrough_Member-150x150.png

NNZ_Breakthrough_Member-150x150.png

699 ms

webrand.png

webrand.png

654 ms

recaptcha__en.js

recaptcha__en.js

654 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

283 ms

revolution.extension.actions.min.js

revolution.extension.actions.min.js

247 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

335 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

331 ms

revolution.extension.parallax.min.js

revolution.extension.parallax.min.js

333 ms

pxiEyp8kv8JHgFVrJJfedw.ttf

pxiEyp8kv8JHgFVrJJfedw.ttf

78 ms

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

pxiByp8kv8JHgFVrLGT9Z1xlEA.ttf

111 ms

pxiByp8kv8JHgFVrLDz8Z1xlEA.ttf

pxiByp8kv8JHgFVrLDz8Z1xlEA.ttf

192 ms

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

pxiByp8kv8JHgFVrLEj6Z1xlEA.ttf

193 ms

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

pxiByp8kv8JHgFVrLCz7Z1xlEA.ttf

194 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

194 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

195 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

195 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

194 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

195 ms

Simple-Line-Icons.ttf

Simple-Line-Icons.ttf

279 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

280 ms

et-line.woff

et-line.woff

281 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

195 ms

the_grid.ttf

the_grid.ttf

280 ms

collect

collect

65 ms

js

js

166 ms

loader.gif

loader.gif

97 ms

revicons.woff

revicons.woff

91 ms

js

js

61 ms

home_seo_slider_pic1.png

home_seo_slider_pic1.png

18 ms

website-maintenance-e1619868903533-164x124.png

website-maintenance-e1619868903533-164x124.png

86 ms

tips-insert-image-wordpress-164x124.png

tips-insert-image-wordpress-164x124.png

83 ms

marketing-tips-small-business-nz-164x124.png

marketing-tips-small-business-nz-164x124.png

80 ms

local-directories-nz-164x124.png

local-directories-nz-164x124.png

81 ms

collect

collect

52 ms

Accessibility Review

webrand.co.nz accessibility score

71

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

webrand.co.nz best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

webrand.co.nz SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Webrand.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Webrand.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

webrand.co.nz

Open Graph data is detected on the main page of We Brand. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: