Analyze XXL Sport og Villmark - Nordens største sportskjede | XXL

XXL Sport og Villmark er Nordens største sportskjede. Vi tilbyr et bredt sortiment av kjente merkevarer på nett og i våre mange varehus. Velkommen til en hyggelig handel hos XXL!

Page load speed analysis

  • 56/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    354 ms

  • Resources loaded

    4.1 sec

  • Page rendered

    887 ms

  • Total page load time

    5.4 sec

Welcome to homepage info - get ready to check XXL best content for Norway right away, or after learning these important things about

We analyzed page load time and found that the first response time was 354 ms and then it took 5 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Page optimization

  • HTML 393.8 kB
    Images 3.2 MB
    Javascripts 554.2 kB
    CSS 0 B

    In fact, the total size of main page is 4.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

    • Original 393.8 kB
    • After minification 152.9 kB
    • After compression 33.2 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 240.9 kB, which is 61% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 360.6 kB or 92% of the original size.

    • Original 3.2 MB
    • After optimization 3.0 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. XXL images are well optimized though.

    • Original 554.2 kB
    • After minification 524.1 kB
    • After compression 159.0 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 395.3 kB or 71% of the original size.

Network requests diagram

  • combined.css
  • combined.css
  • p13n.js
  • tzc6gdw.js
  • modernizr-2.6.1.min.js
  • swipe.js
  • jquery-1.7.2.min.js
  • jquery-ui-1.8.18.min.js
  • jquery.colorbox.js
  • jquery.history.js
  • jquery.cookie.js
  • jquery.zoom.min.js
  • slick.min.js
  • slider-setup.js
  • combined.js
  • conversion.js
  • 3
  • fbevents.js
  • 9184279232542_XXL-FI-BG-XXLBGIMGS_winter_jpg.jpg
  • gtm.js
  • 8853692383262_xxllogo_57133_png.png
  • sprite.png
  • 3vZBTrKiR_zmkyrI1_V24aGPIdhP-zpeQTAt2AISzMCffOaMggMdeMI6MK6g5MS.eot
  • yUqPUZRU6wpOdFrPJtqdN973Ca68Xvat1cnVsPrHDswffOzMggMdeMI6MK6g5M9.eot
  • ajax-loader.gif
  • 9207599169566_DM09-16-NO-Carousel-Nike-1115304-1115306-1115307-1115314_jpg.jpg
  • 9207599202334_DM09-16-NO-Carousel-Puma-1115816-1115813-1110211-1115808_jpg.jpg
  • 9207599235102_DM09-16-NO-Carousel-Bergans-1093250-1093251_jpg.jpg
  • 9207600447518_DM09-16-NO-Carousel-Magicshine-1114078_jpg.jpg
  • 9207599136798_DM09-16-NO-kundeavis_jpg.jpg
  • 9207756259358_DM09-16-NO-Large-Nik-1115251-1115257_jpg.jpg
  • 9207601463326_DM09-16-NO-Large-Proform-1114239_jpg.jpg
  • 9209273581598_DM09-16-NO-Medium-Spy-1105111_jpg.jpg
  • 9207599726622_DM09-16-NO-Medium-Swix-1104556_jpg.jpg
  • 9207600775198_DM09-16-NO-Medium-Salomon-1116644_jpg.jpg
  • 9207626235934_DM09-16-NO-Large-Reebok-1117774-1-1114546_jpg.jpg
  • 9207599857694_DM09-16-NO-Large-Bowflex-1116175_jpg.jpg
  • 9207600119838_DM09-16-NO-Medium-Reebok-1115895-1115896_jpg.jpg
  • 9207601004574_DM09-16-NO-Medium-Puma-1115802_jpg.jpg
  • 9192144961566_Medium-nyhetsbrev-p_melding_psd.jpg
  • 9207600054302_DM09-16-NO-Large-Helsport-1110186_jpg.jpg
  • 9207601233950_DM09-16-NO-Large-Jaktside_jpg.jpg
  • 9207600250910_DM09-16-NO-Medium-Adidas-1114711_jpg.jpg
  • 9207600971806_DM09-16-NO-Medium-Helly-Hansen-1079360_jpg.jpg
  • 9207601299486_DM09-16-NO-Medium-Adidas-1115178_jpg.jpg
  • 9207757144094_DM09-16-NO-Large-Skintec-utvalg_jpg.jpg
  • 9207599366174_DM09-16-NO-Large-Norr_na-1049833_jpg.jpg
  • 9207601823774_DM09-16-NO-Medium-Swedteam-1114316_jpg.jpg
  • 9207601954846_DM09-16-NO-Medium-Nordic-Rein-1068069_jpg.jpg
  • 9209063931934_DM09-16-NO-Medium-Helsport-1100103_jpg.jpg
  • 9131130388510_klarna-liten-web_146667_png.png
  • 8817294147614.jpg
  • 8807177945118.jpg
  • 8853556461598.png
  • 8933311348766.jpg
  • sprite2.png
  • p13n_generated.js
  • announcement-bg.png
  • arrows.png
  • L21rdC85Ny9waWQvNTc2MjY0ODUvdC8w
  • ct.js
  • analytics.js
  • usp-button.png
  • activityi;src=4754035;type=visit0;cat=xxlno0;ord=9419980526320;
  • activityi;src=4754035;type=visit0;cat=hjemm0;ord=8859480085061;
  • ec.js
  • overlay.png
  • 0
  • controls.png
  • collect
  • collect
  • collect
  • border.png
  • loading_background.png
  • loading.gif
  • xxl_black_opac70.png
  • 9194250797086_1120906_black_1_jpg.jpg
  • 9191840710686_1120742_OR_1_jpg.jpg
  • 9111729733662_1114259_black_1_142466_jpg.jpg
  • collect
  • 9096205205534_1112900_1_139535_jpg.jpg
  • 9053893328926_1089910_new_new_navy_1_128552_jpg.jpg
  • nr-852.min.js
  • collect
  • collect
  • 2effa3ac6b

Our browser made a total of 94 requests to load all elements on the main page. We found that 68% of them (64 requests) were addressed to the original, 6% (6 requests) were made to and 4% (4 requests) were made to The less responsive or slowest element that took the longest time to load (1.6 sec) belongs to the original domain

Additional info on


The browser has sent 88 CSS, Javascripts, AJAX and image requests in order to completely render the main page of XXL. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP addresses which are currently shared with 16 other domains. The more sites share the same stack of IP addresses, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 300
NS 300

300 Mname:
Serial: 1614859334
Refresh: 10800
Retry: 3600
Expire: 604800
Minimum-ttl: 3600
MX 300 Pri: 10

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 97.4% of all visits is Norway. It lies approximately 4420 miles away from the server location (United States) and such a long distance can negatively affect website speed, as it takes some time for data to travel back and forth between those places. That’s why one of the best ways to speed up page load time for the majority of users is moving the server to Norway or just closer to the user base.

Poor result

Normal result

Social Sharing Optimization

Open Graph data is detected on the main page of XXL. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

Language and encoding

Normal result


NO no language flag


N/A  language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Norwegian is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

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