Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

zulily.co.uk

Zulily | Go Fun Shopping. Save Big.

Page Load Speed

3.4 sec in total

First Response

20 ms

Resources Loaded

1.4 sec

Page Rendered

2 sec

zulily.co.uk screenshot

About Website

Click here to check amazing Zulily content for United Kingdom. Otherwise, check out these important facts you probably never knew about zulily.co.uk

Explore daily deals and everyday value on top brands and on-trend styles. Save on toys, clothes, shoes, home décor, baby, maternity, beauty and more.

Visit zulily.co.uk

Key Findings

We analyzed Zulily.co.uk page load time and found that the first response time was 20 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

zulily.co.uk performance score

0

Network Requests Diagram

zulily.co.uk

20 ms

www.zulily.co.uk

102 ms

7f8bffab6014a0e34ba41f8f1c40647c.css

70 ms

3016e267be3c3769691c0503d9ae0f12.css

38 ms

78f8bcee3f0f561be99d18c831e1bd61.js

93 ms

Our browser made a total of 220 requests to load all elements on the main page. We found that 5% of them (12 requests) were addressed to the original Zulily.co.uk, 62% (136 requests) were made to Zcdn.zulilyinc.com and 3% (6 requests) were made to Px.owneriq.net. The less responsive or slowest element that took the longest time to load (427 ms) belongs to the original domain Zulily.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 595.7 kB (11%)

Content Size

5.6 MB

After Optimization

5.0 MB

In fact, the total size of Zulily.co.uk main page is 5.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 4.8 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 183.9 kB

  • Original 208.7 kB
  • After minification 177.1 kB
  • After compression 24.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 31.6 kB, which is 15% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 183.9 kB or 88% of the original size.

Image Optimization

-0%

Potential reduce by 11.9 kB

  • Original 4.8 MB
  • After minification 4.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Zulily images are well optimized though.

JavaScript Optimization

-51%

Potential reduce by 156.8 kB

  • Original 309.3 kB
  • After minification 307.3 kB
  • After compression 152.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 156.8 kB or 51% of the original size.

CSS Optimization

-85%

Potential reduce by 243.0 kB

  • Original 287.6 kB
  • After minification 252.3 kB
  • After compression 44.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Zulily.co.uk needs all CSS files to be minified and compressed as it can save up to 243.0 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 56 (28%)

Requests Now

200

After Optimization

144

The browser has sent 200 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Zulily. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and as a result speed up the page load time.

SEO Factors

zulily.co.uk SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Zulily.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Zulily.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Zulily. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: