Tools & Wizards About Us
diamondintherough.com screenshot

Report Summary

  • 41

    Performance

    Renders faster than
    60% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

diamondintherough.com

Unique Engagement Rings, Wedding Rings and Fine Jewelry | Diamond in the Rough

Page Load Speed

1.5 sec in total

First Response

93 ms

Resources Loaded

982 ms

Page Rendered

379 ms

diamondintherough.com screenshot

About Website

Welcome to diamondintherough.com homepage info - get ready to check Diamond In The Rough best content for United States right away, or after learning these important things about diamondintherough.com

Diamond in the Rough is a luxury fine jewelry company specializing in extraordinary one-of-a-kind rough diamond pieces and unique engagement rings. Diamond in the Rough was the first jeweler to celebr...

Visit diamondintherough.com

Key Findings

We analyzed Diamondintherough.com page load time and found that the first response time was 93 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

diamondintherough.com performance score

41

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

40/100

10%

LCP (Largest Contentful Paint)

Value10.4 s

0/100

25%

SI (Speed Index)

Value33.8 s

0/100

10%

TBT (Total Blocking Time)

Value240 ms

86/100

30%

CLS (Cumulative Layout Shift)

Value0.257

48/100

15%

TTI (Time to Interactive)

Value8.2 s

40/100

10%

Network Requests Diagram

diamondintherough.com

93 ms

tfe4mpk.js

155 ms

application-b105138189c0c3378d24bd6e96259532.css

6 ms

application-bbda46990fa83b1575e6f0bb701a896e.js

25 ms

froogaloop2.min.js

16 ms

Our browser made a total of 59 requests to load all elements on the main page. We found that 59% of them (35 requests) were addressed to the original Diamondintherough.com, 7% (4 requests) were made to Use.typekit.com and 7% (4 requests) were made to F.vimeocdn.com. The less responsive or slowest element that took the longest time to load (294 ms) relates to the external source Use.typekit.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 733.9 kB (30%)

Content Size

2.5 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Diamondintherough.com main page is 2.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-71%

Potential reduce by 14.6 kB

  • Original 20.6 kB
  • After minification 18.4 kB
  • After compression 6.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.2 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 14.6 kB or 71% of the original size.

Image Optimization

-5%

Potential reduce by 71.3 kB

  • Original 1.5 MB
  • After minification 1.5 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Diamond In The Rough images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 493.1 kB

  • Original 721.9 kB
  • After minification 721.8 kB
  • After compression 228.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 493.1 kB or 68% of the original size.

CSS Optimization

-86%

Potential reduce by 154.9 kB

  • Original 179.1 kB
  • After minification 178.8 kB
  • After compression 24.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Diamondintherough.com needs all CSS files to be minified and compressed as it can save up to 154.9 kB or 86% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (29%)

Requests Now

56

After Optimization

40

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 56 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Diamond In The Rough. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 12 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

diamondintherough.com

diamondintherough.com

93 ms

tfe4mpk.js

tfe4mpk.js

155 ms

application-b105138189c0c3378d24bd6e96259532.css

application-b105138189c0c3378d24bd6e96259532.css

6 ms

application-bbda46990fa83b1575e6f0bb701a896e.js

application-bbda46990fa83b1575e6f0bb701a896e.js

25 ms

froogaloop2.min.js

froogaloop2.min.js

16 ms

diamondintherough.com

diamondintherough.com

198 ms

background.png

background.png

53 ms

background-glow.png

background-glow.png

18 ms

ga.js

ga.js

24 ms

salog.js.aspx

salog.js.aspx

79 ms

__utm.gif

__utm.gif

23 ms

155540.js

155540.js

143 ms

logo.png

logo.png

21 ms

badge_appstore-lrg.gif

badge_appstore-lrg.gif

32 ms

bridal-small.png

bridal-small.png

21 ms

background-dark.jpg

background-dark.jpg

22 ms

classic.png

classic.png

23 ms

covet.png

covet.png

26 ms

embrace.png

embrace.png

27 ms

grace.png

grace.png

24 ms

deco.png

deco.png

25 ms

signature.png

signature.png

22 ms

unity.png

unity.png

27 ms

victorian.png

victorian.png

25 ms

vine.png

vine.png

28 ms

weddingbands.png

weddingbands.png

28 ms

Moderne.png

Moderne.png

25 ms

Nouveau.png

Nouveau.png

26 ms

lookbook.jpg

lookbook.jpg

28 ms

the-art-of-rough-large.jpg

the-art-of-rough-large.jpg

25 ms

all.js

all.js

84 ms

background-content.png

background-content.png

62 ms

border.png

border.png

63 ms

background-authenticated-dropdown.png

background-authenticated-dropdown.png

61 ms

icon-facebook.png

icon-facebook.png

63 ms

icon-twitter.png

icon-twitter.png

63 ms

icon-pinterest.png

icon-pinterest.png

63 ms

icon-google-plus.png

icon-google-plus.png

65 ms

background-secondary-navigation.png

background-secondary-navigation.png

65 ms

background-footer.png

background-footer.png

67 ms

arrow-carousel-left.png

arrow-carousel-left.png

66 ms

arrow-carousel-right.png

arrow-carousel-right.png

68 ms

background-breadcrumb.png

background-breadcrumb.png

65 ms

button-general.png

button-general.png

68 ms

loader0.js

loader0.js

59 ms

146473441

146473441

77 ms

mnNMrImg1PVPxk9DLfdz1ditXJTMbtBfl7TwxRIG8qXffwfSEN32IgCjMKM2HMJk2amDZPoXpWg8-h8XOcFzdQ6I.woff

mnNMrImg1PVPxk9DLfdz1ditXJTMbtBfl7TwxRIG8qXffwfSEN32IgCjMKM2HMJk2amDZPoXpWg8-h8XOcFzdQ6I.woff

165 ms

ZHiAd70D46bzoNr0fd2E1cYUrhCmzba21lzJtDymQN9ffOrSEN32IgCjMKM2HMJk2amDZPoXpWg8-h8XOcFzdQ62.woff

ZHiAd70D46bzoNr0fd2E1cYUrhCmzba21lzJtDymQN9ffOrSEN32IgCjMKM2HMJk2amDZPoXpWg8-h8XOcFzdQ62.woff

294 ms

102 ms

5026-899-10-7354.js

5026-899-10-7354.js

32 ms

xd_arbiter.php

xd_arbiter.php

78 ms

xd_arbiter.php

xd_arbiter.php

239 ms

player.js

player.js

95 ms

player.css

player.css

68 ms

ga.js

ga.js

92 ms

vuid.min.js

vuid.min.js

90 ms

c

c

204 ms

__utm.gif

__utm.gif

95 ms

proxy.html

proxy.html

55 ms

Accessibility Review

diamondintherough.com accessibility score

87

Accessibility Issues

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

<dl>'s do not contain only properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best Practices

diamondintherough.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

diamondintherough.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Diamondintherough.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Diamondintherough.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

diamondintherough.com

Open Graph description is not detected on the main page of Diamond In The Rough. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: