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longisland.co.nz screenshot

Report Summary

  • 51

    Performance

    Renders faster than
    69% of other websites

  • 71

    Accessibility

    Visual factors better than
    that of 37% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 62

    SEO

    Google-friendlier than
    22% of websites

longisland.co.nz

My title

Page Load Speed

3.9 sec in total

First Response

441 ms

Resources Loaded

3.2 sec

Page Rendered

253 ms

longisland.co.nz screenshot

About Website

Click here to check amazing Longisland content for Australia. Otherwise, check out these important facts you probably never knew about longisland.co.nz

Discover plus size fashion online. Browse a flattering range of plus size clothing. NZ made, plus size women’s clothing in sizes 10-30 & XS-4XL.

Visit longisland.co.nz

Key Findings

We analyzed Longisland.co.nz page load time and found that the first response time was 441 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

longisland.co.nz performance score

51

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

28/100

10%

LCP (Largest Contentful Paint)

Value6.9 s

6/100

25%

SI (Speed Index)

Value5.2 s

60/100

10%

TBT (Total Blocking Time)

Value220 ms

88/100

30%

CLS (Cumulative Layout Shift)

Value0.237

53/100

15%

TTI (Time to Interactive)

Value6.3 s

61/100

10%

Network Requests Diagram

longisland.co.nz

441 ms

gtm.js

68 ms

css

26 ms

styles.css

18 ms

styles.css

210 ms

Our browser made a total of 73 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Longisland.co.nz, 45% (33 requests) were made to Cdn4.bigcommerce.com and 36% (26 requests) were made to Cdn3.bigcommerce.com. The less responsive or slowest element that took the longest time to load (2.3 sec) relates to the external source Cdn3.bigcommerce.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (17%)

Content Size

7.8 MB

After Optimization

6.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Longisland.co.nz main page is 7.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 6.7 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 27.8 kB

  • Original 36.4 kB
  • After minification 33.1 kB
  • After compression 8.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.8 kB or 76% of the original size.

Image Optimization

-8%

Potential reduce by 527.4 kB

  • Original 6.7 MB
  • After minification 6.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Longisland images are well optimized though.

JavaScript Optimization

-70%

Potential reduce by 635.4 kB

  • Original 909.0 kB
  • After minification 751.7 kB
  • After compression 273.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 635.4 kB or 70% of the original size.

CSS Optimization

-81%

Potential reduce by 110.9 kB

  • Original 137.6 kB
  • After minification 112.1 kB
  • After compression 26.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Longisland.co.nz needs all CSS files to be minified and compressed as it can save up to 110.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 51 (76%)

Requests Now

67

After Optimization

16

  • Images
  • JavaScript
  • CSS

The browser has sent 67 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Longisland. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 17 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

longisland.co.nz

longisland.co.nz

441 ms

gtm.js

gtm.js

68 ms

css

css

26 ms

styles.css

styles.css

18 ms

styles.css

styles.css

210 ms

iselector.css

iselector.css

104 ms

flexslider.css

flexslider.css

124 ms

slide-show.css

slide-show.css

171 ms

styles-slide-show.css

styles-slide-show.css

128 ms

social.css

social.css

105 ms

light.css

light.css

188 ms

grid.css

grid.css

178 ms

savile-row.css

savile-row.css

241 ms

custom.css

custom.css

306 ms

product.attributes.css

product.attributes.css

190 ms

ui.all.css

ui.all.css

179 ms

product.quickview.css

product.quickview.css

199 ms

store.css

store.css

245 ms

imodal.css

imodal.css

333 ms

jquery.min.js

jquery.min.js

10 ms

menudrop.js

menudrop.js

47 ms

iselector.js

iselector.js

48 ms

jquery.flexslider.js

jquery.flexslider.js

47 ms

viewport.js

viewport.js

47 ms

common.js

common.js

212 ms

jquery.autobox.js

jquery.autobox.js

114 ms

init.js

init.js

163 ms

jquery.uniform.min.js

jquery.uniform.min.js

118 ms

main.js

main.js

165 ms

jquery-ui.min.js

jquery-ui.min.js

202 ms

jquery.validate.js

jquery.validate.js

204 ms

product.functions.js

product.functions.js

212 ms

product.attributes.js

product.attributes.js

211 ms

quickview.js

quickview.js

212 ms

quickview.initialise.js

quickview.initialise.js

212 ms

jquery.form.js

jquery.form.js

283 ms

imodal.js

imodal.js

286 ms

quicksearch.js

quicksearch.js

251 ms

jquery.bgiframe.min.js

jquery.bgiframe.min.js

272 ms

superfish.js

superfish.js

267 ms

visitor.js

visitor.js

284 ms

conversion_async.js

conversion_async.js

18 ms

34 ms

32 ms

beacon_api.js

beacon_api.js

43 ms

analytics.min.js

analytics.min.js

30 ms

analytics.js

analytics.js

62 ms

loader.png

loader.png

141 ms

nz.gif

nz.gif

136 ms

au.gif

au.gif

158 ms

fj.gif

fj.gif

137 ms

us.gif

us.gif

154 ms

cart_empty.png

cart_empty.png

156 ms

icon_sprite.png

icon_sprite.png

175 ms

icon-search.png

icon-search.png

253 ms

capture_long_island_logo_final_1433986850__52328.jpg

capture_long_island_logo_final_1433986850__52328.jpg

247 ms

813717_813306_213001_20__47672.jpg

813717_813306_213001_20__47672.jpg

2301 ms

Long_Island_3_4_16_323__73952.1460412926.330.500.jpg

Long_Island_3_4_16_323__73952.1460412926.330.500.jpg

804 ms

IcoRating5.png

IcoRating5.png

316 ms

810313-3-1307__07032.1463383831.330.500.jpg

810313-3-1307__07032.1463383831.330.500.jpg

1369 ms

Long_Island_241__73469.1448521669.330.500.jpg

Long_Island_241__73469.1448521669.330.500.jpg

254 ms

fornax.min.js

fornax.min.js

82 ms

header-bg.png

header-bg.png

263 ms

bc_logo_sprite.png

bc_logo_sprite.png

299 ms

lJAvZoKA5NttpPc9yc6lPQFhaRv2pGgT5Kf0An0s4MM.woff

lJAvZoKA5NttpPc9yc6lPQFhaRv2pGgT5Kf0An0s4MM.woff

99 ms

eCpfeMZI7q4jLksXVRWPQxsxEYwM7FgeyaSgU71cLG0.woff

eCpfeMZI7q4jLksXVRWPQxsxEYwM7FgeyaSgU71cLG0.woff

100 ms

index.php

index.php

377 ms

collect

collect

29 ms

view.png

view.png

313 ms

icon-qv.png

icon-qv.png

123 ms

arrows-ffffff.png

arrows-ffffff.png

21 ms

collect

collect

47 ms

ga-audiences

ga-audiences

13 ms

Accessibility Review

longisland.co.nz accessibility score

71

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

longisland.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

longisland.co.nz SEO score

62

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Longisland.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Longisland.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

longisland.co.nz

Open Graph description is not detected on the main page of Longisland. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: